鏉窞鏁�(sh霉)瀛楃稉(j墨ng)婵熶紒妤�(y猫)钖叕瑷�(sh猫)瑷堣垏鑲℃瑠(qu谩n)婵�鍕垫�濊矾
鐧�(f膩)甯冩檪闁擄細2025-12-29
鏉窞鏁�(sh霉)瀛楃稉(j墨ng)婵熶紒妤�(y猫)钖叕瑷�(sh猫)瑷堣垏鑲℃瑠(qu谩n)婵�鍕垫�濊矾——灏氳尝閬�(d谩)鐛甸牠琛屾キ(y猫)鐮旂┒
涓�銆佹澀宸炴暩(sh霉)瀛楃稉(j墨ng)婵熺殑浜烘墠鑸囪柂閰挵(hu谩n)澧冪壒寰�
1. 鐢�(ch菐n)妤�(y猫)褰㈡厠(t脿i)姹哄畾钖叕“褰堟��”澶т簬“绲曞皪楂�”
鑸囧寳浜�“绉戠爺椹�(q奴)鍕�”銆佹繁鍦�“纭鎶�椹�(q奴)鍕�”涓嶅悓锛屾澀宸炴暩(sh霉)瀛楃稉(j墨ng)婵熷憟鐝�(xi脿n)鏄庨’鐗瑰緛锛�
- 鍟嗘キ(y猫)妯″紡娓呮櫚銆佽畩鐝�(xi脿n)璺緫鏄庣⒑
- 灏�“鑳藉仛妤�(y猫)鍕�(w霉)澧為暦”鐨勫京(f霉)鍚堝瀷浜烘墠闇�姹傛サ寮�
- 钖叕涓嶈拷闋傝柂锛屾洿閲嶈涓暦鏈熷洖鍫�
2. 鏍稿績浜烘墠鏇村湪鎰�“纰哄畾鎬ц垏涓婂崌绌洪枔”
鏉窞鏁�(sh霉)瀛楃稉(j墨ng)婵熼珮绔汉鎵嶆櫘閬嶉棞(gu膩n)娉細
- 鍏徃鐝�(xi脿n)閲戞祦鑸囩泩鍒╂ā鍨�
- 闋呯洰钀藉湴閫熷害
- 鑲℃瑠(qu谩n)鍏岀従(xi脿n)闋�(y霉)鏈�锛岃�岄潪姒傚康鎬ф湡娆�(qu谩n)
浜�銆佹澀宸炴暩(sh霉)瀛楃稉(j墨ng)婵熸牳蹇冨礂浣嶈柂閰崁(q奴)闁擄紙甯傚牬鍙冭�冿級
浠ヤ笅鐐烘澀宸炰富娴佹暩(sh霉)瀛楃稉(j墨ng)婵熶紒妤�(y猫)鐨�瀵﹂殯鎴愪氦鍗�(q奴)闁�锛堢▍鍓嶏紝绺藉寘锛夛細
1. 鎶�琛�(sh霉)鑸囩敘(ch菐n)鍝佸簭鍒�
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宕椾綅
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骞磋柂鍗�(q奴)闁�
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鍚庣/鍏ㄦ＇宸ョ▼甯�
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35–60钀�
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楂樼礆宸ョ▼甯�
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60–90钀�
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鎶�琛�(sh霉)灏堝 / 鏋舵(g貌u)甯�
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90–150钀�
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鎶�琛�(sh霉)璨�(f霉)璨�(z茅)浜� / CTO
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120–250钀�
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鐢�(ch菐n)鍝佺稉(j墨ng)鐞�
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30–70钀�
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楂樼礆鐢�(ch菐n)鍝佺稉(j墨ng)鐞�
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70–120钀�
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2. 妤�(y猫)鍕�(w霉)鑸囧闀峰簭鍒�
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宕椾綅
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骞磋柂鍗�(q奴)闁�
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閬嬬嚐璨�(f霉)璨�(z茅)浜�
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60–120钀�
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澧為暦璨�(f霉)璨�(z茅)浜�
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80–150钀�
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闆诲晢/骞宠嚭璨�(f霉)璨�(z茅)浜�
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100–200钀�
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鍟嗘キ(y猫)鍖栫附鐩�(ji膩n)
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120–220钀�
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涓�銆佹澀宸炰紒妤�(y猫)钖叕瑷�(sh猫)瑷堢殑鏍稿績閭忚集
1. “鍩虹(ch菙)淇濋殰 + 鎴愭灉鍒嗕韩”鍎�(y艒u)浜�“楂樺浐瀹氳柂閰�”
鏉窞浼佹キ(y猫)鏇撮仼鍚堬細
鍥哄畾钖叕 50%–65% + 娴嫊婵�鍕� 35%–50%
娴嫊閮ㄥ垎蹇呴爤鑸�鐪熷妤�(y猫)鍕�(w霉)鎸囨(bi膩o)鎺涢墹锛岃�岄潪褰㈠紡鍖栫妇鏁�銆�
2. 钖叕瑷�(sh猫)瑷堟噳(y墨ng)鑸囦紒妤�(y猫)鐧�(f膩)灞曢殠娈靛挤缍佸畾
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闅庢
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钖叕鍋�(c猫)閲嶉粸
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婵�鍕电瓥鐣�
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鍒濆壍(chu脿ng)鏈�
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鎺ф垚鏈�佺┅(w臎n)鍦橀殜
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灏忔瘮渚嬫湡娆�(qu谩n) + 闋呯洰鐛庨噾
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鎴愰暦鏈�
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鎼舵牳蹇冮骞�
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鑲℃瑠(qu谩n) + 妤�(y猫)绺惧垎绱�
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鎴愮啛鏈�
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绌�(w臎n)瀹氳垏鐣欏瓨
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闀锋湡婵�鍕� +鍚堜紮浜哄埗
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鍥涖�佷笁椤炲吀鍨嬭柂閰祼(ji茅)妲�(g貌u)瑷�(sh猫)瑷堟柟妗�
鏂规涓�锛�SaaS / 骞宠嚭鍨嬩紒妤�(y猫)锛堟澀宸炴渶甯歌锛�
绲�(ji茅)妲�(g貌u)绀轰緥锛�
- 鍩烘湰宸ヨ硣锛�60%
- 骞寸祩绺炬晥鐛庨噾锛�15%
- ARR / GMV 閬�(d谩)鎴愮崕閲戯細15%
- 鏈熸瑠(qu谩n) / 铏涙摤鑲℃瑠(qu谩n)锛�10%
閬╃敤浜虹兢锛氭妧琛�(sh霉)楠ㄥ共銆佺敘(ch菐n)鍝佽矤(f霉)璨�(z茅)浜�銆佹牳蹇冮亱鐕�
鏂规浜岋細闆诲晢 / 璺ㄥ闆诲晢 / 鍏�(n猫i)瀹瑰钩鑷哄瀷
绲�(ji茅)妲�(g貌u)绀轰緥锛�
- 鍩烘湰宸ヨ硣锛�50%
- 鏈�/瀛ｅ害妤�(y猫)绺炬彁鎴愶細25%
- 骞村害鍒╂饯鍒嗙磪锛�15%
- 闀锋湡婵�鍕碉細10%
闂�(gu膩n)閸甸粸锛�
鐝�(xi脿n)閲戝洖鍫辫“鐪嬪緱瑕�”锛岃偂娆�(qu谩n)鏄對涓婃坊鑺辫�岄潪鍞竴绫岀⒓銆�
鏂规涓夛細鏍稿績楂樼瀹氬埗鍖栨柟妗�
甯歌閰嶇疆锛�
- 绌�(w臎n)瀹氬浐瀹氳柂閰紙鐣ヤ綆浜庡競鍫撮爞钖級
- 鏄庣⒑鐨勬キ(y猫)鍕�(w霉)灏嶈抄鎸囨(bi膩o)
- 鍙噺鍖栧厡鐝�(xi脿n)璺緫鐨勮偂娆�(qu谩n)鎴栬窡鎶曟瑠(qu谩n)
浜�銆佹澀宸炴暩(sh霉)瀛楃稉(j墨ng)婵熶紒妤�(y猫)鐨勮偂娆�(qu谩n)婵�鍕佃ō(sh猫)瑷堟�濊矾
1. 瀵﹁偂 vs 鏈熸瑠(qu谩n)锛氭澀宸炴洿鍋忓悜“鍙厡鐝�(xi脿n)鏂规”
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鏂瑰紡
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閬╁悎闅庢
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鐗归粸
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鏈熸瑠(qu谩n)
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鍒濆壍(chu脿ng)鏈�
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鎴愭湰浣�锛屼絾涓嶇⒑瀹氭�ч珮
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瀵﹁偂
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鎴愰暦鏈�
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缍佸畾鏇村挤锛岀█閲嬮渶璎�(j菒n)鎱�
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铏涙摤鑲℃瑠(qu谩n)
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鎴愮啛鏈�
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涓嶅奖闊胯偂娆�(qu谩n)绲�(ji茅)妲�(g貌u)锛屾槗鎿嶄綔
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2. 鑲℃瑠(qu谩n)婵�鍕典笁澶ц惤鍦板師鍓�
1. 鏈夋浠舵灞�锛堟キ(y猫)绺�/骞撮檺/闋呯洰锛�
2. 鏈夐��鍑烘鍒�锛堥洟鑱峰洖璩笺�佷及鍊艰(gu墨)鍓囷級
3. 鏈夐爯(y霉)鏈熺鐞�锛堟竻鏅拌В閲�“鑳藉�煎灏戦將”锛�
鍏�銆佺嵉闋瑙掍笅鐨勪笁澶у父瑕嬭鍗�(q奴)
1. 閬庡害鎵胯“鏈締浼板��”
→ 鏉窞浜烘墠鏇寸悊鎬�锛屽弽鑰岄檷浣庝俊浠诲害
2. 鑲℃瑠(qu谩n)鏂规妯＄硦
→ 鏍稿績浜烘墠鏈冮粯瑾�(r猫n)“涓嶅彲鍏岀従(xi脿n)”
3. 婵�鍕垫寚妯�(bi膩o)瑷�(sh猫)瑷堝亸铏�
→ 鏁�(sh霉)瀛楃稉(j墨ng)婵熶汉鎵嶅彧瑾�(r猫n)鍙�“鐪熷鏁�(sh霉)鎿�(j霉)”
涓�銆佸皻璩㈤仈(d谩)鐛甸牠鐨勫鎿嶅缓璀�
- 钖叕瑷�(sh猫)瑷堣鏈嶅嫏(w霉)浜�妤�(y猫)鍕�(w霉)澧為暦绡�(ji茅)濂�
- 鑲℃瑠(qu谩n)婵�鍕典竴瀹氳绨″柈銆佸彲瑙ｉ噵銆佸彲娓畻
- 鏍稿績宕椾綅寤鸿閲囩敤**“鐝�(xi脿n)閲� + 闀锋湡缍佸畾”闆欒粚鍒�**
绺界祼(ji茅)
鍦ㄦ澀宸炴暩(sh霉)瀛楃稉(j墨ng)婵熺敓鎱�(t脿i)涓�锛�鏈�鏈夋晥鐨勬縺鍕典笉鏄渶楂樿柂锛岃�屾槸鏈�娓呮櫚鐨勫洖鍫辫矾寰�銆�
钖叕鑸囪偂娆�(qu谩n)瑷�(sh猫)瑷堢殑绲傛サ鐩(bi膩o)锛屾槸璁撻棞(gu膩n)閸典汉鎵�鐪嬪緱鎳�銆佺畻寰楁竻銆佹効鎰忛暦鏈熸姇鍏�銆�