2025鏉窞鏁�(sh霉)瀛楃嚐(y铆ng)閵蜂汉鎵嶈定鍕�(sh矛)鍒嗘瀽
鐧�(f膩)甯冩檪(sh铆)闁擄細2025-12-15
2025鏉窞鏁�(sh霉)瀛楃嚐(y铆ng)閵蜂汉鎵嶈定鍕�(sh矛)鍒嗘瀽——灏氳尝閬�(d谩)鐛甸牠娲炲療
涓�銆佸緸“闆诲晢涔嬮兘”鍒�“鐕�(y铆ng)閵锋妧琛�(sh霉)楂樺湴”锛氭澀宸炴暩(sh霉)瀛楃嚐(y铆ng)閵锋鍦ㄥ崌绱�(j铆)
闀�(zh菐ng)鏈熶互渚�锛屾澀宸炶瑕栫偤涓湅(gu贸)鏁�(sh霉)瀛楃嚐(y铆ng)閵疯垏闆诲晢浜烘墠鏈�鐐洪泦涓殑鍩庡競涔嬩竴銆傞��(j矛n)鍏�2025骞�锛岄毃钁楁祦閲忕磪鍒╄闋�銆佸钩鑷�(t谩i)瑕�(gu墨)鍓囪畩鍖栧強AI鎶�琛�(sh霉)鍔犻�熸徊閫忥紝鏉窞鏁�(sh霉)瀛楃嚐(y铆ng)閵疯妤�(y猫)姝ｅ緸“娴侀噺閬�(y霉n)鐕�(y铆ng)鍨�”鍚�“鎶�琛�(sh霉)椹�(q奴)鍕�(d貌ng)鍨嬨�佸収(n猫i)瀹归﹨(q奴)鍕�(d貌ng)鍨�銆佸搧鐗岄﹨(q奴)鍕�(d貌ng)鍨�”鍏ㄩ潰杞�(zhu菐n)鍨�銆�
灏氳尝閬�(d谩)鐛甸牠鍏徃鍦ㄦ湇鍕�(w霉)鏉窞鏈湴浜掕伅(li谩n)缍�(w菐ng)骞宠嚭(t谩i)銆侀浕鍟嗗搧鐗�銆佹柊娑堣不(f猫i)浼佹キ(y猫)鍙婄嚐(y铆ng)閵风鎶�鍏徃閬庣▼涓櫦(f膩)鐝�(xi脿n)锛�
鏁�(sh霉)瀛楃嚐(y铆ng)閵峰礂浣嶆鍦�“鍘讳綆绔寲”锛屽京(f霉)鍚堝瀷鑸囬珮闅庝汉鎵嶆垚鐐哄競鍫�(ch菐ng)涓绘祦闇�姹�銆�
浜�銆�2025骞存澀宸炴暩(sh霉)瀛楃嚐(y铆ng)閵疯妤�(y猫)鐨勪笁澶ч棞(gu膩n)閸佃畩鍖�
1. 娴侀噺閬�(y霉n)鐕�(y铆ng)宕椾綅鏀剁府锛岀瓥鐣ヨ垏澧為暦(zh菐ng)宕椾綅涓婄Щ
鍌崇当(t菕ng)浠�“鎶曟斁閲�銆�ROI”鐐烘牳蹇冪殑鍩�(zh铆)琛屽瀷宕椾綅闇�姹傛槑椤笅闄嶏紝浼佹キ(y猫)鏇撮棞(gu膩n)娉細
· 澧為暦(zh菐ng)绛栫暐瑷�(sh猫)瑷�(j矛)
· 鐢ㄦ埗鍏ㄧ敓鍛藉懆鏈熼亱(y霉n)鐕�(y铆ng)
· 绉佸煙鑸囧収(n猫i)瀹硅綁(zhu菐n)鍖栬兘鍔�
閫欎娇寰�澧為暦(zh菐ng)璨�(f霉)璨�(z茅)浜恒�佺嚐(y铆ng)閵风瓥鐣ヨ矤(f霉)璨�(z茅)浜�鎴愮偤鐔遍杸宕椾綅銆�
2. AI鑸囩嚐(y铆ng)閵锋繁搴﹁瀺鍚�锛屾妧琛�(sh霉)鑳藉姏鎴愮偤鍔犲垎闋�(xi脿ng)
鏉窞澶ч噺鐕�(y铆ng)閵峰湗(tu谩n)闅�(du矛)宸插紩鍏ワ細
· AI鍏�(n猫i)瀹圭敓鎴愶紙鏂囨銆佺煭瑕栭牷銆佸湒鐗囷級
· 鏅鸿兘鎶曟斁鑸囪嚜鍕�(d貌ng)鍖栧劒(y艒u)鍖�
· 鏁�(sh霉)鎿�(j霉)寤烘ā鑸囩嚐(y铆ng)閵峰垎鏋�
“鎳傜嚐(y铆ng)閵�銆佹渻(hu矛)鐢�AI銆佹噦?d膩ng)?sh霉)鎿�(j霉)”鐨勪汉鎵�锛屾鍦ㄧ嵅寰楁槑椤孩鍍�(ji脿)銆�
3. 鏂版秷璨�(f猫i)鑸囪法澧冩キ(y猫)鍕�(w霉)鎷夊嫊(d貌ng)鏂颁竴杓渶姹�
璺ㄥ闆诲晢銆佸搧鐗屽嚭娴�銆佸収(n猫i)瀹瑰嚭娴�锛屾帹鍕�(d貌ng)鏉窞鏁�(sh霉)瀛楃嚐(y铆ng)閵蜂汉鎵嶉渶姹傚悜锛�
· 娴峰甯傚牬(ch菐ng)澧為暦(zh菐ng)
· 鍦�(gu贸)闅涘収(n猫i)瀹瑰偝鎾�
· 澶氬钩鑷�(t谩i)銆佸瑾炶█鐕�(y铆ng)閵�
鏂瑰悜鍗囩礆(j铆)銆�
涓�銆佺嵉闋瑙掞細2025鏉窞鏁�(sh霉)瀛楃嚐(y铆ng)閵锋渶绶婄己宕椾綅
鍩轰簬灏氳尝閬�(d谩)鐛甸牠杩戝叐骞撮爡(xi脿ng)鐩鎵樿垏鎷涜仒鍛ㄦ湡绲�(t菕ng)瑷�(j矛)锛屾澀宸炴暩(sh霉)瀛楃嚐(y铆ng)閵烽牁(l菒ng)鍩熼渶姹傛渶闆嗕腑鐨勫礂浣嶅寘鎷細
1. 澧為暦(zh菐ng)鐕�(y铆ng)閵疯矤(f霉)璨�(z茅)浜� / Growth Lead
鏍稿績鑳藉姏锛�
· 澧為暦(zh菐ng)妯″瀷瑷�(sh猫)瑷�(j矛)
· 鏁�(sh霉)鎿�(j霉)椹�(q奴)鍕�(d貌ng)姹虹瓥
· 璺ㄦ笭閬撳崝(xi茅)鍚�
2. 鍝佺墝鍏�(n猫i)瀹硅垏IP閬�(y霉n)鐕�(y铆ng)璨�(f霉)璨�(z茅)浜�
· 鍝佺墝闀�(zh菐ng)鏈熷収(n猫i)瀹圭瓥鐣�
· IP鍖栧収(n猫i)瀹规墦閫�
· 绀惧獟鑸囧収(n猫i)瀹圭煩闄ｇ鐞�
3. AI鐕�(y铆ng)閵疯垏鐕�(y铆ng)閵疯嚜鍕�(d貌ng)鍖栬矤(f霉)璨�(z茅)浜�
· AI宸ュ叿鑸囧钩鑷�(t谩i)閬稿瀷
· 鑷嫊(d貌ng)鍖栨姇鏀捐垏鍏�(n猫i)瀹圭敓鐢�(ch菐n)
· 鏁�(sh霉)鎿�(j霉)闁夌挵(hu谩n)妲�(g貌u)寤�
4. 璺ㄥ / 鍑烘捣鏁�(sh霉)瀛楃嚐(y铆ng)閵风附鐩�(ji膩n)
· 娴峰骞宠嚭(t谩i)鎶曟斁
· 鏈湴鍖栧収(n猫i)瀹圭瓥鐣�
· 鍦�(gu贸)闅涘搧鐗屽闀�(zh菐ng)缍�(j墨ng)椹�(y脿n)
5. 楂樼礆(j铆)鏁�(sh霉)鎿�(j霉)鍒嗘瀽鑸囩嚐(y铆ng)閵风瓥鐣ュ皥瀹�
· 鐢ㄦ埗鏁�(sh霉)鎿�(j霉)鍒嗘瀽
· 鐕�(y铆ng)閵锋ā鍨嬫惌寤�
· 姹虹瓥鏀寔鑳藉姏
鍥涖��2025鏉窞鏁�(sh霉)瀛楃嚐(y铆ng)閵锋牳蹇冨礂浣嶈柂閰崁(q奴)闁擄紙绋呭墠锛�
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宕椾綅
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骞磋柂鍗�(q奴)闁�
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澧為暦(zh菐ng)鐕�(y铆ng)閵疯矤(f霉)璨�(z茅)浜�
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60–120钀�
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鍝佺墝鍏�(n猫i)瀹� / IP璨�(f霉)璨�(z茅)浜�
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45–90钀�
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AI鐕�(y铆ng)閵疯矤(f霉)璨�(z茅)浜�
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50–100钀�
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鍑烘捣鏁�(sh霉)瀛楃嚐(y铆ng)閵风附鐩�(ji膩n)
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70–150钀�
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楂樼礆(j铆)鐕�(y铆ng)閵锋暩(sh霉)鎿�(j霉)灏堝
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40–80钀�
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娉細闋儴浜掕伅(li谩n)缍�(w菐ng)鑸囨柊娑堣不(f猫i)鍏徃甯搁厤濂楅暦(zh菐ng)鏈熸縺鍕�(l矛)鎴栭爡(xi脿ng)鐩崕(ji菐ng)閲戙��
浜�銆佹暩(sh霉)瀛楃嚐(y铆ng)閵蜂汉鎵�“闆ｆ嫑”鐨勫簳灞ゅ師鍥�
灏氳尝閬�(d谩)鐛甸牠鍦ㄦ嫑鑱樹腑绺界祼(ji茅)锛屾澀宸炲競鍫�(ch菐ng)鐨勯洠榛�(di菐n)骞堕潪“浜轰笉澶�”锛岃�屽湪浜庯細
1. 鐪熸鎳傛キ(y猫)鍕�(w霉)澧為暦(zh菐ng)鐨勪汉鎵嶆瘮渚嬩綆
2. 鍏�(n猫i)瀹广�佹暩(sh霉)鎿�(j霉)銆佹妧琛�(sh霉)鑳藉姏鍒嗘暎鍦ㄤ笉鍚屼汉缇�
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浼佹キ(y猫)濡傛灉浠嶄互鍌崇当(t菕ng)JD鎬濈董鎷涜仒锛屽線寰�闆ｄ互鎴愬姛銆�
鍏�佸皪(du矛)浼佹キ(y猫)鐨勭敤浜哄缓璀帮紙灏氳尝閬�(d谩)鐛甸牠瑙�榛�(di菐n)锛�
1. 鏄庣⒑鏄�“瑕佸闀�(zh菐ng)”閭勬槸“瑕佸煼(zh铆)琛�”
2. 鐐洪珮闅庝汉鎵嶆彁渚涙焙绛栨瑠(qu谩n)锛岃�岄潪鍍呮槸KPI
3. 鎺ュ彈璺ㄧ晫鑳屾櫙鍊欓伕浜猴紙鍏�(n猫i)瀹� / 鎶�琛�(sh霉) / 鏁�(sh霉)鎿�(j霉)锛�
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涓�銆佹澀宸炴暩(sh霉)瀛楃嚐(y铆ng)閵�锛岄��(j矛n)鍏�“楂樿唱(zh矛)閲忎汉鎵嶇(j矛ng)鐖�(zh膿ng)鏈�”
2025骞�锛屾澀宸炴暩(sh霉)瀛楃嚐(y铆ng)閵疯妤�(y猫)鐨勬牳蹇冪(j矛ng)鐖�(zh膿ng)锛屽凡涓嶅啀鏄�“瑾版姇寰楀”锛岃�屾槸瑾版洿鎳傜敤鎴�銆佹洿鎳傛妧琛�(sh霉)銆佹洿鎳傞暦(zh菐ng)鏈熷闀�(zh菐ng)銆�
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