2025骞存繁鍦冲唬鍛婅垏鍏�(n猫i)瀹瑰壍(chu脿ng)鎰忚妤�(y猫)楂樼浜烘墠鍒嗘瀽
鐧�(f膩)甯冩檪(sh铆)闁擄細2025-10-30
闅ㄨ憲AI鎶�琛�(sh霉)鐖嗙櫦(f膩)浠ュ強鐭闋诲钩鑷�(t谩i)鎸佺簩(x霉)绻佹Ξ锛屾繁鍦冲唬鍛婅垏鍏�(n猫i)瀹瑰壍(chu脿ng)鎰忚妤�(y猫)姝ｇ稉(j墨ng)姝峰墠鎵�鏈湁鐨勮畩闈╄垏閲嶆(g貌u)銆備綔鐐哄壍(chu脿ng)鏂颁箣閮�锛屾繁鍦崇殑寤ｅ憡鑸囧収(n猫i)瀹瑰壍(chu脿ng)鎰忕敘(ch菐n)妤�(y猫)铻嶅悎浜嗙鎶�銆佸晢妤�(y猫)鑸囪棟琛�(sh霉)鐨勫閲嶅熀鍥�锛屽舰鎴愪簡鐛�(d煤)鐗圭殑鐧�(f膩)灞曠敓鎱�(t脿i)銆傚皻璩㈤仈(d谩)鐛甸牠鍩轰簬2025骞村競鍫�(ch菐ng)瑾�(di脿o)鐮旀暩(sh霉)鎿�(j霉)锛屾繁鍏ュ墫鏋愯妤�(y猫)楂樼浜烘墠娴佸嫊(d貌ng)瓒ㄥ嫝(sh矛)銆佹妧鑳介渶姹傛紨璁婅垏钖叕绲�(ji茅)妲�(g貌u)瑾�(di脿o)鏁�锛岀偤浼佹キ(y猫)鑸囧壍(chu脿ng)鎰忎汉鎵嶆彁渚涘墠鐬绘�ф礊瀵�銆�
涓�銆佽妤�(y猫)姒傛硜锛氱鎶�璩﹁兘涓嬬殑鍓�(chu脿ng)鎰忔柊鐢熸厠(t脿i)
2025骞达紝娣卞湷寤ｅ憡鑸囧収(n猫i)瀹瑰壍(chu脿ng)鎰忚妤�(y猫)鍛堢従(xi脿n)鍑轰互涓嬬櫦(f膩)灞曟厠(t脿i)鍕�(sh矛)锛�
1. 鎶�琛�(sh霉)椹�(q奴)鍕�(d貌ng)鍓�(chu脿ng)鎰忛潻鏂�
• AIGC娣卞害鎳�(y墨ng)鐢�锛�AI鐢熸垚鍏�(n猫i)瀹瑰凡鎴愮偤鍓�(chu脿ng)鎰忕敓鐢�(ch菐n)鐨勯噸瑕佺祫鎴愰儴鍒�锛岄噸濉戝壍(chu脿ng)浣滄祦绋�
• 铏涙摤浜哄晢妤�(y猫)鍖�锛氳櫅鎿伓鍍�銆佽櫅鎿富鎾瓑铏涙摤IP鍟嗘キ(y猫)鍖栬矾寰戦�愭几鎴愮啛
• 娌夋蹈寮忛珨椹�(y脿n)锛�AR/VR鎶�琛�(sh霉)鎳�(y墨ng)鐢ㄤ簬寤ｅ憡?zh猫n)闉�?锛屾墦閫犳矇娴稿紡鍝佺墝楂旈(y脿n)
• 鏁�(sh霉)鎿�(j霉)椹�(q奴)鍕�(d貌ng)鍓�(chu脿ng)鎰�锛氬ぇ鏁�(sh霉)鎿�(j霉)鑸�AI绠楁硶杓斿姪鍓�(chu脿ng)鎰忔焙绛�锛屾彁鍗囧偝鎾晥鏋�
2. 鍏�(n猫i)瀹瑰舰寮忓鍏冨寲
• 鐭闋讳富灏�(d菐o)锛氱煭瑕栭牷浠嶆槸涓绘祦鍏�(n猫i)瀹瑰舰寮忥紝浣嗘檪(sh铆)闀�(zh菐ng)鑸囧舰寮忔洿鍔犲妯ｅ寲
• 闀�(zh菐ng)瑕栭牷鍍�(ji脿)鍊煎洖姝�锛氭繁搴︺�侀珮璩�(zh矛)閲忛暦(zh菐ng)鍏�(n猫i)瀹瑰湪鍨傜洿闋�(l菒ng)鍩熼噸鏂扮嵅寰楅棞(gu膩n)娉�
• 璺ㄧ晫鍏�(n猫i)瀹硅瀺鍚�锛氬唬鍛婂収(n猫i)瀹硅垏褰辫銆佹父鎴�銆佹暀鑲茬瓑鍏�(n猫i)瀹归倞鐣屾棩鐩婃ā绯�
• 浜掑嫊(d貌ng)鍏�(n猫i)瀹硅垐璧�锛氳兘澶犵敤鎴跺弮鑸�銆佸叡鍓�(chu脿ng)鐨勪簰鍕�(d貌ng)鍏�(n猫i)瀹瑰舰寮忓揩閫熷闀�(zh菐ng)
3. 鍟嗘キ(y猫)妯″紡鍓�(chu脿ng)鏂�
• 鏁堟灉寤ｅ憡绮炬簴(zh菙n)鍖�锛氬熀浜庡ぇ鏁�(sh霉)鎿�(j霉)鐨勭簿婧�(zh菙n)鎶曟斁鎶�琛�(sh霉)鎸佺簩(x霉)鍗囩礆(j铆)
• 鍝佹晥鍚堜竴锛氬搧鐗屽缓瑷�(sh猫)鑸囬姺鍞綁(zhu菐n)鍖栫殑鐣岄檺閫愭几妯＄硦
• 鍏�(n猫i)瀹归浕鍟嗘繁鍖�锛氬緸"绋崏"鍒拌臣(g貌u)璨风殑鐒＄斧閵滄帴鎴愮偤妯�(bi膩o)閰�
• IP鍏ㄧ敘(ch菐n)妤�(y猫)閺堥枊鐧�(f膩)锛氬劒(y艒u)璩�(zh矛)IP鍍�(ji脿)鍊兼寲鎺樺悜涓婁笅娓稿欢浼革紝褰㈡垚瀹屾暣鍟嗘キ(y猫)闁夌挵(hu谩n)
浜�銆侀珮绔汉鎵嶉渶姹傦細鎶�琛�(sh霉)鑸囧壍(chu脿ng)鎰忕殑铻嶅悎
1. 鏍稿績宕椾綅闇�姹傚垎鏋�
|
宕椾綅椤炲垾
|
闇�姹傜啽搴�
|
闂�(gu膩n)閸垫妧鑳借姹�
|
钖叕鍗�(q奴)闁�(骞磋柂)
|
|
AI鍓�(chu脿ng)鎰忕附鐩�(ji膩n)
|
鈽呪槄鈽呪槄鈽�
|
AIGC鎳�(y墨ng)鐢�銆佸壍(chu脿ng)鎰忕鎶�铻嶅悎銆佸湗(tu谩n)闅�(du矛)绠＄悊
|
80-150钀�
|
|
铏涙摤浜洪亱(y霉n)鐕�(y铆ng)灏堝
|
鈽呪槄鈽呪槄
|
铏涙摤IP绛栧妰銆�3D寤烘ā銆佺ぞ鍗�(q奴)閬�(y霉n)鐕�(y铆ng)
|
50-90钀�
|
|
鏁�(sh霉)鎿�(j霉)鍓�(chu脿ng)鎰忕瓥鐣ュ斧
|
鈽呪槄鈽呪槄鈽�
|
鏁�(sh霉)鎿�(j霉)鍒嗘瀽銆佸壍(chu脿ng)鎰忕瓥鐣�銆佺敤鎴舵礊瀵�
|
45-80钀�
|
|
璺ㄥ獟楂斿収(n猫i)瀹圭附鐩�(ji膩n)
|
鈽呪槄鈽呪槄
|
鍏ㄦ笭閬撳収(n猫i)瀹硅(gu墨)鍔�銆�IP闁嬬櫦(f膩)銆佽硣婧愭暣鍚�
|
60-100钀�
|
|
浜掑嫊(d貌ng)楂旈(y脿n)瑷�(sh猫)瑷�(j矛)甯�
|
鈽呪槄鈽呪槄
|
AR/VR鎳�(y墨ng)鐢�銆佷氦浜掕ō(sh猫)瑷�(j矛)銆佺敤鎴剁爺绌�
|
35-70钀�
|
2. 鏂拌垐宕椾綅娑岀従(xi脿n)
• 鍏冨畤瀹欏牬(ch菐ng)鏅ō(sh猫)瑷�(j矛)甯�锛氳矤(f霉)璨�(z茅)妲�(g貌u)寤鸿櫅鎿笘鐣岀殑鍝佺墝楂旈(y脿n)绌洪枔
• AIGC瑷�(x霉n)绶村斧锛氬皥闁�瑷�(x霉n)绶�AI妯″瀷鐢熸垚鐗瑰畾棰�(f膿ng)鏍煎収(n猫i)瀹圭殑灏堝
• 鐭闋绘灦妲�(g貌u)甯�锛氳ō(sh猫)瑷�(j矛)鐭闋诲収(n猫i)瀹圭敓鐢�(ch菐n)娴佺▼鑸囨灦妲�(g貌u)鐨勮硣娣变汉鎵�
• IP鍟嗘キ(y猫)鍖栫附鐩�(ji膩n)锛氳矤(f霉)璨�(z茅)IP鍍�(ji脿)鍊兼寲鎺樿垏鍟嗘キ(y猫)鍖栫殑鎴�(zh脿n)鐣ュ瀷浜烘墠
• 鐢ㄦ埗澧為暦(zh菐ng)鍓�(chu脿ng)鎰忓畼锛氱祼(ji茅)鍚堝壍(chu脿ng)鎰忔墜娈甸﹨(q奴)鍕�(d貌ng)鐢ㄦ埗澧為暦(zh菐ng)鐨勫京(f霉)鍚堝瀷浜烘墠
3. 鎶�鑳介渶姹傝畩鍖�
• 鎶�琛�(sh霉)绱犻(y菐ng)锛氬皪(du矛)AI銆佸ぇ鏁�(sh霉)鎿�(j霉)銆�AR/VR绛夋妧琛�(sh霉)鐨勭悊瑙ｈ垏鎳�(y墨ng)鐢ㄨ兘鍔�
• 璺ㄧ晫鏁村悎锛氳瀺鍚堢嚐(y铆ng)閵�銆佹妧琛�(sh霉)銆佽棟琛�(sh霉)绛夊闋�(l菒ng)鍩熺煡璀�(sh铆)鐨勮兘鍔�
• 鏁�(sh霉)鎿�(j霉)鎬濈董锛氶�氶亷鏁�(sh霉)鎿�(j霉)娲炲療鎸囧皫(d菐o)鍓�(chu脿ng)鎰忔焙绛栫殑鑳藉姏
• 蹇�熷(xu茅)缈�(x铆)锛氶仼鎳�(y墨ng)鏂版妧琛�(sh霉)銆佹柊宸ュ叿銆佹柊骞宠嚭(t谩i)璁婂寲鐨勮兘鍔�
• 鍏ㄧ悆鍖栬閲�锛氱悊瑙ｅ叏鐞冨壍(chu脿ng)鎰忚定鍕�(sh矛)鑸囨枃鍖栧樊鐣扮殑鑳藉姏
涓夈�佷汉鎵嶆祦鍕�(d貌ng)瓒ㄥ嫝(sh矛)锛氳法鐣岃垏鍨傜洿骞跺瓨
1. 娴佸嫊(d貌ng)鏂瑰悜鐗瑰緛
• 绉戞妧琛屾キ(y猫)鍚戝壍(chu脿ng)鎰忛牁(l菒ng)鍩熸祦鍕�(d貌ng)锛氫簰鑱�(li谩n)缍�(w菐ng)銆佺鎶�鍏徃浜烘墠鍚戝唬鍛婂壍(chu脿ng)鎰忚妤�(y猫)杞�(zhu菐n)绉诲鍔�
• 涓�绶氬煄甯傚悜娣卞湷闆嗚仛锛氬寳浜�銆佷笂娴风殑鍓�(chu脿ng)鎰忎汉鎵嶅悜娣卞湷娴佸嫊(d貌ng)瓒ㄥ嫝(sh矛)鏄庨’
• 鍦�(gu贸)闅涗汉鎵嶅洖娴�锛氬叿鏈夋捣澶栫稉(j墨ng)椹�(y脿n)鐨勫壍(chu脿ng)鎰忎汉鎵嶅洖鍦�(gu贸)鐧�(f膩)灞曟瘮渚嬫彁鍗�
• 鍌崇当(t菕ng)寤ｅ憡鍚戞暩(sh霉)瀛楀壍(chu脿ng)鎰忚綁(zhu菐n)鍨�锛氬偝绲�(t菕ng)4A鍏徃浜烘墠鍚戞暩(sh霉)瀛楀壍(chu脿ng)鎰忔(j墨)妲�(g貌u)娴佸嫊(d貌ng)
2. 娴佸嫊(d貌ng)椹�(q奴)鍕�(d貌ng)鍥犵礌
• 鍓�(chu脿ng)鏂扮挵(hu谩n)澧�锛氭繁鍦抽枊鏀惧寘瀹圭殑鍓�(chu脿ng)鏂扮挵(hu谩n)澧冨惛寮曞壍(chu脿ng)鎰忎汉鎵�
• 鎶�琛�(sh霉)鐢熸厠(t脿i)锛氬畬鍠勭殑绉戞妧鐢�(ch菐n)妤�(y猫)閺堢偤鍓�(chu脿ng)鎰忔彁渚涙妧琛�(sh霉)鏀寔
• 鏀跨瓥鏀寔锛氭斂搴滃皪(du矛)鏂囧寲鍓�(chu脿ng)鎰忕敘(ch菐n)妤�(y猫)鐨勬壎鎸佹斂绛�
• 鐧�(f膩)灞曠┖闁�锛氭柊鑸堝礂浣嶈垏鑱锋キ(y猫)鐧�(f膩)灞曟(j墨)鏈�(hu矛)澧炲
• 钖叕绔�(j矛ng)鐖�(zh膿ng)鍔�锛氶珮绔汉鎵嶈柂閰按骞虫寔绾�(x霉)鎻愬崌
3. 浜烘墠娴佸嫊(d貌ng)鎸戞埌(zh脿n)
• 浜烘墠绔�(j矛ng)鐖�(zh膿ng)鍔犲妵锛氶牠閮ㄤ紒妤�(y猫)灏�(du矛)楂樼浜烘墠鐖�(zh膿ng)濂櫧鐔卞寲
• 鎶�鑳芥洿鏂板鍔�锛氭柊鎶�琛�(sh霉)銆佹柊骞宠嚭(t谩i)瑕佹眰鍓�(chu脿ng)鎰忎汉鎵嶆寔绾�(x霉)瀛�(xu茅)缈�(x铆)
• 琛屾キ(y猫)娴佸嫊(d貌ng)鎬ч珮锛氬壍(chu脿ng)鎰忎汉鎵嶈伔妤�(y猫)杞�(zhu菐n)鎻涚浉灏�(du矛)闋荤箒锛屼紒妤�(y猫)淇濈暀闆ｅ害澶�
• 鍦�(gu贸)闅涘寲浜烘墠鐭己锛氬叿鍌欏湅(gu贸)闅涜閲庡拰璺ㄦ枃鍖栨簼閫氳兘鍔涚殑楂樼浜烘墠渚涚郸涓嶈冻
鍥涖�佽柂閰鍒╅珨绯伙細婵�鍕�(l矛)鍓�(chu脿ng)鎰忚垏淇濈暀鏍稿績浜烘墠
1. 2025骞磋柂閰按骞宠畩鍖�
• 鏁撮珨婕插箙锛氬唬鍛婅垏鍏�(n猫i)瀹瑰壍(chu脿ng)鎰忚妤�(y猫)钖叕婕插箙闋�(y霉)瑷�(j矛)鐐�12%-18%锛岄珮浜庡钩鍧囨按骞�
• 鎶�琛�(sh霉)椤炲壍(chu脿ng)鎰忓礂浣�锛�AIGC鐩搁棞(gu膩n)宕椾綅钖叕婕插箙鏈�楂橈紝鍙仈(d谩)25%-30%
• 绠＄悊宕椾綅锛氬叿鏈夋妧琛�(sh霉)鑳屾櫙鐨勫壍(chu脿ng)鎰忕鐞嗕汉鎵嶆孩鍍�(ji脿)鏄庨’
• 鑷敱鑱锋キ(y猫)鑰�锛氳硣娣卞壍(chu脿ng)鎰忚嚜鐢辫伔妤�(y猫)鑰呮棩钖彲閬�(d谩)3000-8000鍏�
2. 鍓�(chu脿ng)鏂扮鍒╂ā寮�
• 鍓�(chu脿ng)浣滆嚜鐢卞害锛氭彁渚涢潏娲荤殑宸ヤ綔鐠�(hu谩n)澧冭垏鍓�(chu脿ng)浣滅┖闁�
• 鎶�琛�(sh霉)瑁濆倷鏀寔锛氶厤鍌欏厛閫�(j矛n)鐨勫伐浣滆ō(sh猫)鍌欒垏杌熶欢宸ュ叿
• 瀛�(xu茅)缈�(x铆)鎴愰暦(zh菐ng)鍩洪噾锛氭敮鎸佸弮鍔犲湅(gu贸)闅涘睍瑕姐�佸煿瑷�(x霉n)鑸囦氦娴佹椿鍕�(d貌ng)
• 闋�(xi脿ng)鐩垎绱呮(j墨)鍒�锛氭牳蹇冨壍(chu脿ng)鎰忎汉鍝″弮鑸囬爡(xi脿ng)鐩埄娼�(r霉n)鍒嗛厤
• IP瀛靛寲鏀寔锛氱偤鍝″伐鍓�(chu脿ng)鎰忛爡(xi脿ng)鐩彁渚涘鍖栬硣婧愯垏骞宠嚭(t谩i)
3. 钖叕绲�(ji茅)妲�(g貌u)鐗归粸(di菐n)
• 鍩烘湰宸ヨ硣鍗犳瘮涓嬮檷锛氬熀鏈伐璩囧湪绺芥敹鍏ヤ腑鍗犳瘮闄嶈嚦50%-60%
• 绺�(j墨)鏁堢崕(ji菐ng)閲戞瘮閲嶅鍔�锛氶爡(xi脿ng)鐩崕(ji菐ng)閲戣垏绺�(j墨)鏁堢崕(ji菐ng)閲戝崰姣旈仈(d谩)30%-40%
• 闀�(zh菐ng)鏈熸縺鍕�(l矛)鏅強锛氳偂娆�(qu谩n)銆佹湡娆�(qu谩n)绛夐暦(zh菐ng)鏈熸縺鍕�(l矛)瑷�(j矛)鍔冭钃嬫牳蹇冧汉鎵�
• 闋�(xi脿ng)鐩埗鏀跺叆鎻愬崌锛氬熀浜庨爡(xi脿ng)鐩埗鐨勯潏娲绘敹鍏ュ崰姣旀彁楂�
浜�銆佷紒妤�(y猫)浜烘墠鎴�(zh脿n)鐣ュ缓璀�
1. 妲�(g貌u)寤哄樊鐣板寲浜烘墠鍚稿紩楂旂郴
• 鍝佺墝鏂囧寲寤鸿ō(sh猫)锛氭墦閫犲叿鏈夊惛寮曞姏鐨勫壍(chu脿ng)鎰忎紒妤�(y猫)鏂囧寲鑸囧伐浣滄皼鍦�
• 鎶�琛�(sh霉)骞宠嚭(t谩i)寤鸿ō(sh猫)锛氭(g貌u)寤哄厛閫�(j矛n)鐨勬妧琛�(sh霉)鏀拹骞宠嚭(t谩i)锛屽惛寮曟妧琛�(sh霉)鍨嬪壍(chu脿ng)鎰忎汉鎵�
• 鍦�(gu贸)闅涜硣婧愬皪(du矛)鎺�锛氬缓绔嬪湅(gu贸)闅涘壍(chu脿ng)鎰忚硣婧愮恫(w菐ng)绲�(lu貌)锛屾彁鍗囧皪(du矛)鍦�(gu贸)闅涘寲浜烘墠鐨勫惛寮曞姏
• 闈堟椿鐢ㄥ伐妯″紡锛氶噰鐢ㄥ叏鑱疯垏鍏艰伔銆侀爡(xi脿ng)鐩埗鐩哥祼(ji茅)鍚堢殑澶氬厓鍖栫敤宸ユā寮�
2. 浜烘墠鍩归(y菐ng)鑸囦繚鐣欑瓥鐣�
• 鎶�琛�(sh霉)鍓�(chu脿ng)鎰忚瀺鍚堝煿瑷�(x霉n)锛氶枊灞曟妧琛�(sh霉)鑸囧壍(chu脿ng)鎰忕浉绲�(ji茅)鍚堢殑灏堥爡(xi脿ng)鍩硅〒(x霉n)
• 灏�(d菐o)甯埗鍩归(y菐ng)锛氱偤骞磋紩鍓�(chu脿ng)鎰忎汉鎵嶉厤鍌欒妤�(y猫)璩囨繁灏�(d菐o)甯�
• 鍓�(chu脿ng)浣滆嚜鐢变繚闅�锛氬湪鍚堢悊鑼冨湇鍏�(n猫i)淇濋殰鍓�(chu脿ng)鎰忎汉鍝＄殑鍓�(chu脿ng)浣滆嚜涓绘瑠(qu谩n)
• 鑱锋キ(y猫)鐧�(f膩)灞曢�氶亾锛氬缓绔嬪皥妤�(y猫)鑸囩鐞嗛洐閫氶亾鐧�(f膩)灞曡矾寰�
3. 浜烘墠寮曢��(j矛n)娓犻亾鍓�(chu脿ng)鏂�
• 鏍″湌浜烘墠瑷�(j矛)鍔�锛氳垏瑷�(sh猫)瑷�(j矛)銆佸偝濯掗楂樻牎寤虹珛浜烘墠鍩归(y菐ng)鍚堜綔
• 鍦�(gu贸)闅涗汉鎵嶅紩閫�(j矛n)锛氶�氶亷娴峰鎷涜仒銆佸湅(gu贸)闅涚(j矛ng)璩界瓑鏂瑰紡寮曢��(j矛n)鍦�(gu贸)闅涘壍(chu脿ng)鎰忎汉鎵�
• 璺ㄧ晫浜烘墠鎸栨帢锛氬緸绉戞妧銆佽棟琛�(sh霉)銆佸奖瑕栫瓑闋�(l菒ng)鍩熸寲鎺樿法鐣屽壍(chu脿ng)鎰忎汉鎵�
• 鍓�(chu脿ng)鎰忕ぞ缇ら亱(y霉n)鐕�(y铆ng)锛氬弮鑸囧苟閬�(y霉n)鐕�(y铆ng)鍓�(chu脿ng)鎰忕ぞ缇�锛屽缓绔嬮珮璩�(zh矛)閲忎汉鎵嶇恫(w菐ng)绲�(lu貌)
鍏�銆佸緸妤�(y猫)鑰呰伔妤�(y猫)鐧�(f膩)灞曞缓璀�
1. 鑳藉姏鎻愬崌鏂瑰悜
• 鎶�琛�(sh霉)宸ュ叿鎺屾彙锛氫富鍕�(d貌ng)瀛�(xu茅)缈�(x铆)AIGC銆�3D寤烘ā銆�AR/VR绛夊壍(chu脿ng)鎰忔妧琛�(sh霉)宸ュ叿
• 璺ㄧ晫鐭ヨ瓨(sh铆)绌嶇疮锛氫簡瑙ｇ嚐(y铆ng)閵�銆佹妧琛�(sh霉)銆佸晢妤�(y猫)绛夌浉闂�(gu膩n)闋�(l菒ng)鍩熺煡璀�(sh铆)
• 鍦�(gu贸)闅涜閲庢嫇灞�锛氶棞(gu膩n)娉ㄥ叏鐞冨壍(chu脿ng)鎰忚定鍕�(sh矛)锛屽(xu茅)缈�(x铆)鍦�(gu贸)闅涘劒(y艒u)绉�妗堜緥
• 鍊�(g猫)浜哄搧鐗屽缓瑷�(sh猫)锛氶�氶亷浣滃搧灞曠ず銆佽妤�(y猫)鍒嗕韩绛夊缓绔嬪��(g猫)浜哄奖闊垮姏
2. 鑱锋キ(y猫)瑕�(gu墨)鍔冪瓥鐣�
• 灏堢簿鑸囧唬搴﹀钩琛�锛氬湪灏堟キ(y猫)闋�(l菒ng)鍩熸繁鑰曠殑鍚屾檪(sh铆)鎷撳睍鐭ヨ瓨(sh铆)寤ｅ害
• 鎶�琛�(sh霉)鏁忔劅搴﹀煿椁�(y菐ng)锛氫繚鎸佸皪(du矛)鏂版妧琛�(sh霉)鐨勬晱鎰熷害鑸囨噳(y墨ng)鐢ㄨ兘鍔�
• 浜鸿剤缍�(w菐ng)绲�(lu貌)寤鸿ō(sh猫)锛氱⿳妤靛弮鑸囪妤�(y猫)娲诲嫊(d貌ng)锛屾嫇灞曡伔妤�(y猫)浜鸿剤
• 浣滃搧闆嗘寔绾�(x霉)鏇存柊锛氬畾鏈熸洿鏂颁綔鍝侀泦锛屽睍绀烘渶鏂拌兘鍔涜垏鎴愭灉
3. 鑱锋キ(y猫)鐧�(f膩)灞曟柊璺緫
• 鍓�(chu脿ng)鎰忕鎶�灏堝锛氬皥娉ㄤ簬鎶�琛�(sh霉)鑸囧壍(chu脿ng)鎰忚瀺鍚堢殑娣卞害鐧�(f膩)灞�
• IP鍏ㄩ張姊濋枊鐧�(f膩)锛氬緸鍓�(chu脿ng)鎰忓埌鍟嗘キ(y猫)鍖栫殑鍏ㄦ祦绋嬭兘鍔涘缓瑷�(sh猫)
• 鐛�(d煤)绔嬪壍(chu脿ng)鎰忓伐浣滃锛氱⿳绱硣婧愬悗鎴愮珛鐛�(d煤)绔嬪壍(chu脿ng)鎰忓伐浣滃
• 鍓�(chu脿ng)鎰忔暀鑲茶��锛氳綁(zhu菐n)鍚戝壍(chu脿ng)鎰忔暀鑲�锛屽煿椁�(y菐ng)鏂颁竴浠ｅ壍(chu脿ng)鎰忎汉鎵�
涓�銆佹湭渚嗗睍鏈涳細鍓�(chu脿ng)鎰忚垏绉戞妧鐨勬繁搴﹁瀺鍚�
灏氳尝閬�(d谩)鐛甸牠闋�(y霉)娓�(c猫)锛屾繁鍦冲唬鍛婅垏鍏�(n猫i)瀹瑰壍(chu脿ng)鎰忚妤�(y猫)鏈締灏囧憟鐝�(xi脿n)浠ヤ笅鐧�(f膩)灞曡定鍕�(sh矛)锛�
• AIGC甯告厠(t脿i)鍖栨噳(y墨ng)鐢�锛�AI宸ュ叿灏囨垚鐐哄壍(chu脿ng)鎰忓伐浣滄(bi膩o)閰�锛岄噸濉戝壍(chu脿ng)鎰忕敓鐢�(ch菐n)娴佺▼
• 铏涙摤缍�(j墨ng)婵�(j矛)绻佹Ξ锛氳櫅鎿�IP銆佽櫅鎿┖闁撶瓑铏涙摤缍�(j墨ng)婵�(j矛)鍏�(n猫i)瀹瑰揩閫熷闀�(zh菐ng)
• 娌夋蹈寮忛珨椹�(y脿n)鏅強锛�AR/VR绛夋妧琛�(sh霉)鎳�(y墨ng)鐢ㄤ簬寤ｅ憡?zh猫n)闉戙偟璋嬪￥類濊爴願藉禈?span lang="EN-US">
• 鍓�(chu脿ng)鎰忔皯涓诲寲锛氬壍(chu脿ng)鎰忓伐鍏峰钩姘戝寲锛岄檷浣庡壍(chu脿ng)鎰忛杸妾伙紝鍚屾檪(sh铆)鎻愬崌鍓�(chu脿ng)鎰忓搧璩�(zh矛)瑕佹眰
• 鍏ㄧ悆鍖栬垏鏈湡鍖栧钩琛�锛氬叿鏈夊湅(gu贸)闅涜閲庡張鑳芥墡鏍规湰鍦熸枃鍖栫殑鍓�(chu脿ng)鎰忎汉鎵嶆洿鍔犵█缂�
绺界祼(ji茅)
2025骞�锛屾繁鍦冲唬鍛婅垏鍏�(n猫i)瀹瑰壍(chu脿ng)鎰忚妤�(y猫)姝ｇ珯鍦ㄧ鎶�鑸囧壍(chu脿ng)鎰忚瀺鍚堢殑璁婇潻鍓嶆部銆傞珮绔汉鎵嶄笉鍐嶅儏鏄偝绲�(t菕ng)鐨勫壍(chu脿ng)鎰忓皥瀹讹紝鑰屾槸鑳藉椐曢Ν鎶�琛�(sh霉)銆佺悊瑙ｅ晢妤�(y猫)銆佽瀺鍚堝鍏冩枃鍖栫殑寰�(f霉)鍚堝瀷浜烘墠銆備紒妤�(y猫)闇�瑕佹(g貌u)寤烘洿鍔犻潏娲汇�侀枊鏀剧殑浜烘墠楂旂郴锛岃�屽壍(chu脿ng)鎰忎汉鎵嶅墖闇�瑕佷笉鏂风獊鐮磋嚜鎴�锛屾搧鎶辨妧琛�(sh霉)璁婇潻锛屽湪蹇�熻畩鍖栫殑甯傚牬(ch菐ng)涓繚鎸佺(j矛ng)鐖�(zh膿ng)鍔�銆�
灏氳尝閬�(d谩)鐛甸牠灏囨寔绾�(x霉)闂�(gu膩n)娉ㄦ繁鍦冲唬鍛婅垏鍏�(n猫i)瀹瑰壍(chu脿ng)鎰忚妤�(y猫)浜烘墠鍕�(d貌ng)鎱�(t脿i)锛岀偤浼佹キ(y猫)鎻愪緵绮炬簴(zh菙n)鐨勪汉鎵嶈В姹烘柟妗�锛屽姪鍔涘壍(chu脿ng)鎰忕敘(ch菐n)妤�(y猫)鐨勫壍(chu脿ng)鏂拌垏鐧�(f膩)灞�锛屽叡鍚屾帹鍕�(d貌ng)娣卞湷寤鸿ō(sh猫)鎴愮偤鍏ㄧ悆鍓�(chu脿ng)鎰忓壍(chu脿ng)鏂扮殑楂樺湴銆�