2025骞存繁鍦宠法澧冮浕鍟嗚妤�(y猫)浜烘墠瓒ㄥ嫝鑸囩敤浜虹暙鍍�
鐧�(f膩)甯冩檪闁擄細2025-10-29
闅ㄨ憲鍏ㄧ悆鏁�(sh霉)瀛楃稉(j墨ng)婵熺殑鐧�(f膩)灞曞拰"涓�甯朵竴璺�"鍊¤鐨勬繁鍏ユ帹閫诧紝璺ㄥ闆诲晢宸叉垚鐐轰腑鍦嬪璨�(m脿o)澧為暦鐨勬柊寮曟搸鍜屽湅闅涜部(m脿o)鏄撶殑閲嶈绲勬垚閮ㄥ垎銆傛繁鍦充綔鐐轰腑鍦嬫敼闈╅枊鏀剧殑鍓嶆部闄ｅ湴鍜岃法澧冮浕鍟嗗壍(chu脿ng)鏂伴珮鍦�锛屾啈鍊熷叾瀹屽杽鐨勭敘(ch菐n)妤�(y猫)閺�銆佹椿韬嶇殑鍓�(chu脿ng)鎶曡硣鏈拰鍎�(y艒u)瓒婄殑璺ㄥ闆诲晢鐢熸厠(t脿i)鐠�(hu谩n)澧�锛屾鍔犻�熸墦閫犲叏鐞冭法澧冮浕鍟嗘湇鍕�(w霉)涓績銆傚皻璩㈤仈(d谩)鐛甸牠閫氶亷灏�2025骞存繁鍦宠法澧冮浕鍟嗚妤�(y猫)鐧�(f膩)灞曡定鍕㈢殑娣卞害鍒嗘瀽锛岀祼(ji茅)鍚堜紒妤�(y猫)鐢ㄤ汉闇�姹傜殑瀵﹀湴瑾�(di脿o)鐮�锛岀櫦(f膩)甯冩湰鍫卞憡锛屾棬鍦ㄧ偤琛屾キ(y猫)浼佹キ(y猫)鎻愪緵鍓嶇灮鎬т汉鎵嶆埌(zh脿n)鐣ュ弮鑰�锛屽姪鍔涗紒妤�(y猫)鍦ㄨ法澧冮浕鍟嗘氮娼腑璐忓緱鍏堟銆�
涓�銆佹繁鍦宠法澧冮浕鍟嗙敘(ch菐n)妤�(y猫)鐧�(f膩)灞曠従(xi脿n)鐙�鑸囪定鍕�
1.1 鐢�(ch菐n)妤�(y猫)鐧�(f膩)灞曠従(xi脿n)鐙�
•鐢�(ch菐n)妤�(y猫)瑕�(gu墨)妯℃寔绾�(x霉)鎿村ぇ锛�2024骞存繁鍦宠法澧冮浕鍟嗕氦鏄撻绐佺牬5000鍎勫厓锛屽勾澧為暦鐜囦繚鎸佸湪25%浠ヤ笂
•妤�(y猫)鎱�(t脿i)妯″紡澶氬厓鍖�锛氬緸鍌崇当(t菕ng)B2B銆�B2C鍚�DTC銆佺ぞ浜ら浕鍟�銆佺洿鎾浕鍟嗙瓑鏂版ā寮忔嫇灞�
•浼佹キ(y猫)闆嗙兢鏁堟噳(y墨ng)鏄庨’锛氬崡灞便�佸瀹�銆侀緧宕楃瓑鍗�(q奴)鍩熷舰鎴愬悇鍏风壒鑹茬殑璺ㄥ闆诲晢鐢�(ch菐n)妤�(y猫)闆嗙兢
•鐢�(ch菐n)妤�(y猫)鐢熸厠(t脿i)鏃ヨ定瀹屽杽锛氬舰鎴愬緸閬稿搧銆佺嚐閵�銆佺墿娴佸埌鏀粯鐨勫畬鏁磋法澧冮浕鍟嗙敘(ch菐n)妤�(y猫)閺�
1.2 2025骞寸櫦(f膩)灞曡定鍕�
•DTC(鍝佺墝鐩寸嚐)妯″紡鑸堣捣锛氫腑鍦嬩紒妤�(y猫)寰�"璩ｈ波"鍚�"寤哄搧鐗�"杞�(zhu菐n)璁�锛�DTC鎴愮偤鍑烘捣涓绘祦妯″紡
•AI鑸囧ぇ鏁�(sh霉)鎿�(j霉)娣卞害铻嶅悎锛�AI閬稿搧銆佹櫤鑳界嚐閵�銆佸�嬫�у寲鎺ㄨ枽绛夋妧琛�(sh霉)鎴愮偤鏍稿績绔剁埈鍔�
•鏂拌垐甯傚牬鑸囧叏娓犻亾甯冨眬锛氬緸姝愮編鍌崇当(t菕ng)甯傚牬鍚戞澅鍗椾簽銆佷腑鏉便�佹媺缇庣瓑鏂拌垐甯傚牬鎷撳睍锛岀窔涓婄窔涓嬪叏娓犻亾鐧�(f膩)灞�
•鍚堣(gu墨)鑸囦緵鎳�(y墨ng)閺堥煂鎬ф垚鐐洪棞(gu膩n)閸�锛氬叏鐞冭部(m脿o)鏄撶挵(hu谩n)澧冨京(f霉)闆滃璁�锛屽悎瑕�(gu墨)缍�(j墨ng)鐕熻垏渚涙噳(y墨ng)閺堥煂鎬ф垚鐐轰紒妤�(y猫)鏍稿績绔剁埈鍔�
1.3 娣卞湷鐢�(ch菐n)妤�(y猫)闆嗚仛鐗归粸
•鍗楀北绉戞妧鍦掕仛闆嗕簡璺ㄥ闆诲晢骞宠嚭鑸囨妧琛�(sh霉)鍓�(chu脿ng)鏂颁紒妤�(y猫)
•瀵跺畨銆佸墠娴峰湴鍗�(q奴)褰㈡垚浜嗚法澧冮浕鍟嗙墿娴佽垏鏀粯鏈嶅嫏(w霉)鐨勭敘(ch菐n)妤�(y猫)闆嗙兢
•榫嶈彲銆侀緧宕楀湴鍗�(q奴)鑱氱劍璺ㄥ闆诲晢鍝佺墝鑸囦緵鎳�(y墨ng)閺堜紒妤�(y猫)
•鍚勫ぇ闆诲晢骞宠嚭锛堝浜為Μ閬�銆侀樋閲屽湅闅涚珯锛夊湪娣卞湷瑷�(sh猫)绔嬪崁(q奴)鍩熺附閮�
浜�銆�2025骞存繁鍦宠法澧冮浕鍟嗚妤�(y猫)浜烘墠闇�姹傚垎鏋�
2.1 鏂拌垐宕椾綅闇�姹傝定鍕�
2.1.1 DTC鍝佺墝閬嬬嚐绺界洠(ji膩n)
•宕椾綅闇�姹�锛�鈽呪槄鈽呪槄鈽�
•绶婄己绋嬪害锛氶珮
•鏍稿績鑱疯铂(z茅)锛�
•鍒跺畾DTC鍝佺墝鍏ㄧ悆鐧�(f膩)灞曟埌(zh脿n)鐣ヨ垏鍩�(zh铆)琛岃▓鍔�
•璨�(f霉)璨�(z茅)鍝佺墝瀹氫綅銆佺敘(ch菐n)鍝佽(gu墨)鍔冭垏甯傚牬鎷撳睍
•绠＄悊鍝佺墝鍏ㄦ笭閬撻亱鐕�锛屽寘鎷畼缍�(w菐ng)銆佺ぞ浜ゅ獟楂�銆侀浕鍟嗗钩鑷虹瓑
•妲�(g貌u)寤哄搧鐗屽収(n猫i)瀹圭嚐閵疯垏鐢ㄦ埗绀剧兢閬嬬嚐楂旂郴
•鐢ㄤ汉鐣儚锛�
•鑳屾櫙锛�5骞翠互涓婅法澧冮浕鍟嗘垨鍦嬮殯鍝佺墝閬嬬嚐缍�(j墨ng)椹�锛屾湁鎴愬姛DTC鍝佺墝寤鸿ō(sh猫)妗堜緥
•鑳藉姏锛氬叿鍌欏湅闅涜閲庛�佸搧鐗屾埌(zh脿n)鐣ユ�濈董銆佸競鍫存礊瀵熷姏鑸囪硣婧愭暣鍚堣兘鍔�
•绱犺唱(zh矛)锛氬壍(chu脿ng)鏂版�濈董銆佹暩(sh霉)鎿�(j霉)椹�(q奴)鍕曘�佽法鏂囧寲婧濋�氳兘鍔�銆佹姉澹撹兘鍔涘挤
•鍔犲垎闋�锛氭湁娴峰鐢熸椿鎴栧伐浣滅稉(j墨ng)姝凤紝鐔熸倝鐩(bi膩o)甯傚牬鏂囧寲
2.1.2 璺ㄥ闆诲晢AI鎳�(y墨ng)鐢ㄥ皥瀹�
•宕椾綅闇�姹�锛�鈽呪槄鈽呪槄鈽�
•绶婄己绋嬪害锛氭サ楂�
•鏍稿績鑱疯铂(z茅)锛�
•闁嬬櫦(f膩)鑸囨噳(y墨ng)鐢�AI鎶�琛�(sh霉)瑙ｆ焙璺ㄥ闆诲晢閬嬬嚐闆ｉ
•璨�(f霉)璨�(z茅)AI閬稿搧銆佹櫤鑳藉畾鍍�銆佺簿婧�(zh菙n)鐕熼姺绛夋噳(y墨ng)鐢ㄥ牬鏅惤鍦�
•妲�(g貌u)寤鸿法澧冮浕鍟嗘暩(sh霉)鎿�(j霉)涓嚭鑸囨櫤鑳芥焙绛栫郴绲�(t菕ng)
•鎸囧皫(d菐o)鍦橀殜?w猫i)?y墨ng)鐢�AI宸ュ叿鎻愬崌閬嬬嚐鏁堢巼
•鐢ㄤ汉鐣儚锛�
•鑳屾櫙锛氳▓绠楁绉戝(xu茅)銆佹暩(sh霉)鎿�(j霉)绉戝(xu茅)鎴栫浉闂�(gu膩n)灏堟キ(y猫)鑳屾櫙锛�3骞翠互涓�AI鎳�(y墨ng)鐢ㄧ稉(j墨ng)椹�
•鑳藉姏锛氱簿閫氭鍣ㄥ(xu茅)缈�(x铆)銆佽嚜鐒惰獮瑷�铏曠悊绛夋妧琛�(sh霉)锛岀啛鎮夎法澧冮浕鍟嗘キ(y猫)鍕�(w霉)娴佺▼
•绱犺唱(zh矛)锛氭妧琛�(sh霉)娲炲療鍔�銆佺敘(ch菐n)鍝佹�濈董銆佽法鐣屾簼閫氳兘鍔�銆佹寔绾�(x霉)瀛�(xu茅)缈�(x铆)鑳藉姏
•鍔犲垎闋�锛氭湁璺ㄥ闆诲晢琛屾キ(y猫)AI鎳�(y墨ng)鐢ㄩ爡鐩稉(j墨ng)椹�锛岀啛鎮変簽棣仠绛夊钩鑷鸿(gu墨)鍓�
2.1.3 鏂拌垐甯傚牬鎷撳睍绺界洠(ji膩n)
•宕椾綅闇�姹�锛�鈽呪槄鈽呪槄鈽�
•绶婄己绋嬪害锛氶珮
•鏍稿績鑱疯铂(z茅)锛�
•璨�(f霉)璨�(z茅)鏉卞崡浜炪�佷腑鏉�銆佹媺缇庣瓑鏂拌垐甯傚牬鎴�(zh脿n)鐣ヨ(gu墨)鍔冭垏鍩�(zh铆)琛�
•闁嬫嫇鐣�(d膩ng)?sh霉)鍘ヨ閵懠?锛屽缓绔嬪悎浣滀紮浼寸恫(w菐ng)绲�(lu貌)
•鍒嗘瀽鐩(bi膩o)甯傚牬娑堣不缈�(x铆)鎱ｈ垏绔剁埈鎱�(t脿i)鍕�
•鍒跺畾鏈湴鍖栭亱鐕熺瓥鐣ヨ垏鐢�(ch菐n)鍝佹柟妗�
•鐢ㄤ汉鐣儚锛�
•鑳屾櫙锛�5骞翠互涓婅法澧冮浕鍟嗘垨鍦嬮殯璨�(m脿o)鏄撶稉(j墨ng)椹�锛屾湁鏂拌垐甯傚牬鎷撳睍缍�(j墨ng)椹�
•鑳藉姏锛氬競鍫村垎鏋愯兘鍔�銆佽法鏂囧寲婧濋�氳兘鍔�銆佸晢鍕�(w霉)璜囧垽鑳藉姏銆佽硣婧愭暣鍚堣兘鍔�
•绱犺唱(zh矛)锛氬湅闅涜閲庛�佹埌(zh脿n)鐣ユ�濈董銆侀ⅷ(f膿ng)闅剰璀�銆侀仼鎳�(y墨ng)鎬у挤
•鍔犲垎闋�锛氱啛鎮夌洰妯�(bi膩o)鐣�(d膩ng)?sh霉)鍗瑷�鑸囨枃鍖栵紝鏈夌暥(d膩ng)?sh霉)鍘ｎ寠缃ㄨ毈銇烽箻?j墨ng)椹�
2.1.4 鍏ㄧ悆渚涙噳(y墨ng)閺堢鐞嗙附鐩�(ji膩n)
•宕椾綅闇�姹�锛�鈽呪槄鈽呪槄鈽�
•绶婄己绋嬪害锛氶珮
•鏍稿績鑱疯铂(z茅)锛�
•妲�(g貌u)寤哄叏鐞冨寲銆侀煂鎬у挤鐨勮法澧冮浕鍟嗕緵鎳�(y墨ng)閺堥珨绯�
•绠＄悊鍦嬮殯鐗╂祦銆佸�夊劜銆佹竻闂�(gu膩n)绛夊叏娴佺▼
•鍎�(y艒u)鍖栦緵鎳�(y墨ng)閺堟垚鏈垏鏁堢巼锛屾彁鍗囧鎴堕珨椹�
•鎳�(y墨ng)灏嶅叏鐞冧緵鎳�(y墨ng)閺堥ⅷ(f膿ng)闅�锛屽缓绔嬪倷浠芥柟妗�
•鐢ㄤ汉鐣儚锛�
•鑳屾櫙锛�10骞翠互涓婁緵鎳�(y墨ng)閺堢鐞嗙稉(j墨ng)椹�锛�5骞翠互涓婅法澧冮浕鍟嗕緵鎳�(y墨ng)閺堢鐞嗙稉(j墨ng)椹�
•鑳藉姏锛氫緵鎳�(y墨ng)閺堣(gu墨)鍔冭兘鍔涖�佺墿娴佺鐞嗚兘鍔�銆佹垚鏈帶鍒惰兘鍔涖�侀ⅷ(f膿ng)闅鐞嗚兘鍔�
•绱犺唱(zh矛)锛氬叏灞�鎬濈董銆佺郴绲�(t菕ng)鎬濈董銆佹姉澹撹兘鍔涖�佸煼(zh铆)琛屽姏寮�
•鍔犲垎闋�锛氭湁鍦嬮殯鐗╂祦浼佹キ(y猫)鎴栬法澧冮浕鍟嗕紒妤�(y猫)渚涙噳(y墨ng)閺堢鐞嗙稉(j墨ng)椹�
2.2 鍌崇当(t菕ng)宕椾綅鍗囩礆瓒ㄥ嫝
2.2.1 璺ㄥ闆诲晢鐕熼姺绺界洠(ji膩n)锛堝崌绱氱増锛�
•宕椾綅闇�姹�锛�鈽呪槄鈽呪槄鈽�
•绶婄己绋嬪害锛氶珮
•鏍稿績鑱疯铂(z茅)锛�
•鍒跺畾鏁村悎鐕熼姺绛栫暐锛屽寘鎷ぞ浜ゅ獟楂�銆佸収(n猫i)瀹圭嚐閵�銆�KOL鍚堜綔绛�
•閬嬬敤澶ф暩(sh霉)鎿�(j霉)鍒嗘瀽绮炬簴(zh菙n)瀹氫綅鐩(bi膩o)鐢ㄦ埗缇ら珨
•绠＄悊鍏ㄧ悆寤ｅ憡鎶曟斁闋�(y霉)绠�锛屽劒(y艒u)鍖�ROI
•妲�(g貌u)寤哄叏鐞冨寲鍝佺墝鐕熼姺楂旂郴
•鐢ㄤ汉鐣儚锛�
•鑳屾櫙锛�8骞翠互涓婅法澧冮浕鍟嗙嚐閵风稉(j墨ng)椹�锛�3骞翠互涓婂湗闅婄鐞嗙稉(j墨ng)椹�
•鑳藉姏锛氭暩(sh霉)瀛楃嚐閵疯兘鍔�銆佹暩(sh霉)鎿�(j霉)鍒嗘瀽鑳藉姏銆佸壍(chu脿ng)鎰忕瓥鍔冭兘鍔�銆佸湗闅婄鐞嗚兘鍔�
•绱犺唱(zh矛)锛氬壍(chu脿ng)鏂版�濈董銆佹暩(sh霉)鎿�(j霉)椹�(q奴)鍕�銆佺祼(ji茅)鏋滃皫(d菐o)鍚�銆佽法鏂囧寲婧濋�氳兘鍔�
•鍔犲垎闋�锛氭湁鎴愬姛鍏ㄧ悆鍝佺墝鐕熼姺妗堜緥锛岀啛鎮夊骞宠嚭鐕熼姺瑕�(gu墨)鍓�
2.2.2 璺ㄥ闆诲晢鐢�(ch菐n)鍝佺稉(j墨ng)鐞嗭紙鍗囩礆鐗堬級
•宕椾綅闇�姹�锛�鈽呪槄鈽呪槄鈽�
•绶婄己绋嬪害锛氫腑楂�
•鏍稿績鑱疯铂(z茅)锛�
•鍩轰簬甯傚牬瑾�(di脿o)鐮旇垏鏁�(sh霉)鎿�(j霉)鍒嗘瀽閫茶鐢�(ch菐n)鍝佽(gu墨)鍔冭垏瀹氫綅
•绠＄悊鐢�(ch菐n)鍝佸叏鐢熷懡鍛ㄦ湡锛屽緸閬稿搧銆侀枊鐧�(f膩)鍒拌凯浠�
•鍗�(xi茅)瑾�(di脿o)鐮旂櫦(f膩)銆佽ō(sh猫)瑷�銆侀亱鐕熺瓑澶氶儴闁�鍚堜綔
•鍒嗘瀽鐢ㄦ埗鍙嶉锛屾寔绾�(x霉)鍎�(y艒u)鍖栫敘(ch菐n)鍝侀珨椹�
•鐢ㄤ汉鐣儚锛�
•鑳屾櫙锛�5骞翠互涓婅法澧冮浕鍟嗙敘(ch菐n)鍝佺鐞嗙稉(j墨ng)椹�锛岀啛鎮夌洰妯�(bi膩o)甯傚牬娑堣不鑰呴渶姹�
•鑳藉姏锛氬競鍫村垎鏋愯兘鍔�銆佺敘(ch菐n)鍝佽(gu墨)鍔冭兘鍔�銆侀爡鐩鐞嗚兘鍔�銆佹暩(sh霉)鎿�(j霉)鍒嗘瀽鑳藉姏
•绱犺唱(zh矛)锛氱敤鎴舵�濈董銆佸壍(chu脿ng)鏂版�濈董銆佹簼閫氬崝(xi茅)瑾�(di脿o)鑳藉姏銆佺祼(ji茅)鏋滃皫(d菐o)鍚�
•鍔犲垎闋�锛氭湁鎴愬姛璺ㄥ闆诲晢鐢�(ch菐n)鍝佹渚嬶紝浜嗚В璺ㄦ枃鍖栫敘(ch菐n)鍝佽ō(sh猫)瑷堝樊鐣�
2.2.3 璺ㄥ闆诲晢鏁�(sh霉)鎿�(j霉)鍒嗘瀽灏堝锛堝崌绱氱増锛�
•宕椾綅闇�姹�锛�鈽呪槄鈽呪槄鈽�
•绶婄己绋嬪害锛氫腑楂�
•鏍稿績鑱疯铂(z茅)锛�
•妲�(g貌u)寤鸿法澧冮浕鍟嗘暩(sh霉)鎿�(j霉)楂旂郴鑸囨暩(sh霉)鎿�(j霉)妯″瀷
•閫茶閵峰敭鏁�(sh霉)鎿�(j霉)銆佺敤鎴惰鐐烘暩(sh霉)鎿�(j霉)銆佸競鍫磋定鍕㈠垎鏋�
•鐐烘キ(y猫)鍕�(w霉)姹虹瓥鎻愪緵鏁�(sh霉)鎿�(j霉)鏀寔鑸囨礊瀵�
•鍎�(y艒u)鍖栨暩(sh霉)鎿�(j霉)閲囬泦銆佽檿鐞嗚垏鍒嗘瀽娴佺▼
•鐢ㄤ汉鐣儚锛�
•鑳屾櫙锛氱当(t菕ng)瑷堝(xu茅)銆佹暩(sh霉)鎿�(j霉)绉戝(xu茅)鎴栫浉闂�(gu膩n)灏堟キ(y猫)鑳屾櫙锛�3骞翠互涓婅法澧冮浕鍟嗘暩(sh霉)鎿�(j霉)鍒嗘瀽缍�(j墨ng)椹�
•鑳藉姏锛氭暩(sh霉)鎿�(j霉)鍒嗘瀽鑳藉姏銆佹暩(sh霉)鎿�(j霉)寤烘ā鑳藉姏銆佹キ(y猫)鍕�(w霉)鐞嗚В鑳藉姏銆佸伐鍏锋噳(y墨ng)鐢ㄨ兘鍔�
•绱犺唱(zh矛)锛氶倧杓�濈董銆佺窗(x矛)绡�(ji茅)灏�(d菐o)鍚�銆佹寔绾�(x霉)瀛�(xu茅)缈�(x铆)鑳藉姏銆佹簼閫氳〃閬�(d谩)鑳藉姏
•鍔犲垎闋�锛氱啛鎮夎法澧冮浕鍟嗗悇骞宠嚭鏁�(sh霉)鎿�(j霉)瑕�(gu墨)鍓囷紝鏈夋暩(sh霉)鎿�(j霉)椹�(q奴)鍕曟キ(y猫)鍕�(w霉)姹虹瓥缍�(j墨ng)椹�
2.3 鑱疯兘椤炲礂浣嶉渶姹傝定鍕�
2.3.1 璺ㄥ闆诲晢鍚堣(gu墨)绺界洠(ji膩n)
•宕椾綅闇�姹�锛�鈽呪槄鈽呪槄鈽�
•绶婄己绋嬪害锛氶珮
•鏍稿績鑱疯铂(z茅)锛�
•纰�?锛熺紘鐣村铏(y猫)鍕�(w霉)绗﹀悎鐩(bi膩o)甯傚牬娉曞緥娉曡(gu墨)
•绠＄悊鐢�(ch菐n)鍝佽獚(r猫n)璀�銆佺▍鍕�(w霉)銆佺煡璀樼敘(ch菐n)娆�(qu谩n)绛夊悎瑕�(gu墨)浜嬮爡
•鎳�(y墨ng)灏嶅湅闅涜部(m脿o)鏄撳澹樿垏鏀跨瓥璁婂寲
•寤虹珛鍚堣(gu墨)棰�(f膿ng)闅爯(y霉)璀﹁垏鎳�(y墨ng)灏嶆鍒�
•鐢ㄤ汉鐣儚锛�
•鑳屾櫙锛氭硶寰�銆佸湅闅涜部(m脿o)鏄撴垨鐩搁棞(gu膩n)灏堟キ(y猫)鑳屾櫙锛�5骞翠互涓婅法澧冮浕鍟嗗悎瑕�(gu墨)缍�(j墨ng)椹�
•鑳藉姏锛氭硶瑕�(gu墨)瑙ｈ畝鑳藉姏銆侀ⅷ(f膿ng)闅⿻浼拌兘鍔涖�佸晱椤岃В姹鸿兘鍔�銆佽硣婧愭暣鍚堣兘鍔�
•绱犺唱(zh矛)锛氬毚(y谩n)璎�(j菒n)绱�(x矛)鑷�銆侀ⅷ(f膿ng)闅剰璀�銆佸(xu茅)缈�(x铆)鑳藉姏銆佹簼閫氬崝(xi茅)瑾�(di脿o)鑳藉姏
•鍔犲垎闋�锛氱啛鎮夊鍊嬬洰妯�(bi膩o)甯傚牬娉曞緥娉曡(gu墨)锛屾湁鎳�(y墨ng)灏嶈部(m脿o)鏄撴懇鎿︾稉(j墨ng)椹�
2.3.2 璺ㄥ闆诲晢瀹㈡埗楂旈绺界洠(ji膩n)
•宕椾綅闇�姹�锛�鈽呪槄鈽呪槄鈽�
•绶婄己绋嬪害锛氫腑楂�
•鏍稿績鑱疯铂(z茅)锛�
•瑷�(sh猫)瑷堝叏鐞冨寲瀹㈡埗鏈嶅嫏(w霉)楂旂郴鑸囨(bi膩o)婧�(zh菙n)
•鍎�(y艒u)鍖栧鎴惰臣璨峰墠銆佷腑銆佸悗鍏ㄦ祦绋嬮珨椹�
•绠＄悊澶氳獮瑷�瀹㈡埗鏈嶅嫏(w霉)鍦橀殜
•鍒嗘瀽瀹㈡埗鍙嶉锛屾寔绾�(x霉)鎻愬崌瀹㈡埗婊挎剰搴�
•鐢ㄤ汉鐣儚锛�
•鑳屾櫙锛�8骞翠互涓婂鎴舵湇鍕�(w霉)鎴栫敤鎴堕珨椹楃鐞嗙稉(j墨ng)椹�锛�3骞翠互涓婅法澧冮浕鍟嗙浉闂�(gu膩n)缍�(j墨ng)椹�
•鑳藉姏锛氭湇鍕�(w霉)瑷�(sh猫)瑷堣兘鍔�銆佸湗闅婄鐞嗚兘鍔�銆佹暩(sh霉)鎿�(j霉)鍒嗘瀽鑳藉姏銆佽法鏂囧寲婧濋�氳兘鍔�
•绱犺唱(zh矛)锛氱敤鎴舵�濈董銆佸悓鐞嗗績銆佸壍(chu脿ng)鏂版�濈董銆佸煼(zh铆)琛屽姏寮�
•鍔犲垎闋�锛氭湁璺ㄥ湅浼佹キ(y猫)瀹㈡埗鏈嶅嫏(w霉)绠＄悊缍�(j墨ng)椹�锛岀啛鎮夊瑾炶█鏈嶅嫏(w霉)鐠�(hu谩n)澧�
涓夈��2025骞磋法澧冮浕鍟嗚妤�(y猫)浜烘墠绔剁埈鎱�(t脿i)鍕�
3.1 浜烘墠绔剁埈鐔遍粸
•寰�(f霉)鍚堝瀷浜烘墠鐖オ鍔犲妵锛氬悓鏅傚叿鍌欒法澧冮浕鍟嗛亱鐕�銆佹暩(sh霉)鎿�(j霉)鍒嗘瀽銆�AI鎳�(y墨ng)鐢ㄧ瓑澶氭妧鑳界殑寰�(f霉)鍚堝瀷浜烘墠鍌欏彈闈掔潪
•鏂拌垐甯傚牬浜烘墠绋�缂�锛氱啛鎮夋澅鍗椾簽銆佷腑鏉�銆佹媺缇庣瓑鏂拌垐甯傚牬鐨勪汉鎵嶆垚鐐轰紒妤�(y猫)鐖オ鐒﹂粸
•DTC鍝佺墝浜烘墠绶婄己锛氬叿鍌欏湅闅涘搧鐗岄亱鐕熻垏DTC妯″紡寤鸿ō(sh猫)缍�(j墨ng)椹楃殑浜烘墠渚涗笉鎳�(y墨ng)姹�
•楂樼鍦嬮殯鍖栦汉鎵嶆惗鎵�锛氬叿鏈夊叏鐞冭閲庤垏璺ㄦ枃鍖栫鐞嗙稉(j墨ng)椹楃殑楂樼浜烘墠鎴愮偤浼佹キ(y猫)鏍稿績绔剁埈鍔�
3.2 浜烘墠娴佸嫊鐗归粸
•寰炲偝绲�(t菕ng)澶栬部(m脿o)鍚戣法澧冮浕鍟嗘祦鍕�锛氬偝绲�(t菕ng)澶栬部(m脿o)浜烘墠鍔犻�熷悜璺ㄥ闆诲晢闋�(l菒ng)鍩熻綁(zhu菐n)鍨�
•寰炲钩鑷鸿常瀹跺悜鍝佺墝鏂规祦鍕�锛氭湁缍�(j墨ng)椹楃殑璺ㄥ闆诲晢璩ｅ鍚戝搧鐗屼紒妤�(y猫)杞�(zhu菐n)绉�
•寰炰紒妤�(y猫)鍚戞湇鍕�(w霉)鍟嗘祦鍕�锛氶儴鍒嗕汉鎵嶈綁(zhu菐n)鍚戣法澧冮浕鍟嗘湇鍕�(w霉)鍟嗭紝鎻愪緵灏堟キ(y猫)鏈嶅嫏(w霉)
•寰炴繁鍦冲悜鍏朵粬璺ㄥ闆诲晢鍩庡競娴佸嫊锛氭澀宸�銆佸唬宸炪�佸粓闁�绛夎法澧冮浕鍟嗕汉鎵嶉渶姹傚鍔�
3.3 浜烘墠鐛插彇闆ｉ粸
•楂樼浜烘墠渚涚郸涓嶈冻锛氬叿鍌欏湅闅涜閲庤垏瀵︽埌(zh脿n)缍�(j墨ng)椹楃殑楂樼浜烘墠鍤�(y谩n)閲嶇煭缂�
•浜烘墠绔剁埈鐧界啽鍖�锛氳法澧冮浕鍟嗕紒妤�(y猫)涔嬮枔浜烘墠鐖オ婵�鐑�锛岃柂閰按婕茶埞楂�
•璺ㄦ枃鍖栦汉鎵嶉洠瑕�锛氱啛鎮夌洰妯�(bi膩o)甯傚牬鏂囧寲鑸囧晢妤�(y猫)鐠�(hu谩n)澧冪殑鍦嬮殯鍖栦汉鎵嶇█缂�
•寰�(f霉)鍚堝瀷浜烘墠鍩归(y菐ng)鍛ㄦ湡闀�锛氬悓鏅傚叿鍌欏绋妧鑳界殑浜烘墠闇�瑕侀暦鏈熷煿椁�(y菐ng)
鍥涖�佷紒妤�(y猫)浜烘墠鎴�(zh脿n)鐣ュ缓璀�
4.1 浜烘墠鐛插彇绛栫暐
•绮炬簴(zh菙n)瀹氫綅鏍稿績浜烘墠
•鏄庣⒑闂�(gu膩n)閸靛礂浣嶈兘鍔涙ā鍨嬭垏浜烘墠鐣儚锛岄伩鍏嶇洸鐩拷姹�"楂樺(xu茅)姝�"
•闂�(gu膩n)娉ㄤ汉鎵嶅闅涚稉(j墨ng)椹楄垏璺ㄧ晫鑳藉姏锛岃�岄潪鍍呴棞(gu膩n)娉ㄥ柈涓�鎶�鑳�
•寤虹珛宕椾綅鍍瑰�艰⿻浼伴珨绯�锛屽樊鐣板寲鎷涜仒绛栫暐
•妲�(g貌u)寤哄鍏冨寲鎷涜仒娓犻亾
•鍔犲挤鑸囧皥妤�(y猫)鐛甸牠姗熸(g貌u)鍚堜綔锛岀簿婧�(zh菙n)瑙搁仈(d谩)琚嫊鍊欓伕浜�
•寤虹珛鍏�(n猫i)鎺ㄦ縺鍕垫鍒�锛岄紦鍕靛摗宸ユ帹钖﹀劒(y艒u)绉�浜烘墠
•鍙冭垏璺ㄥ闆诲晢琛屾キ(y猫)宄版渻銆佽珫澹囷紝鐧�(f膩)鎺樻經鍦ㄤ汉鎵�
•鑸囬珮鏍″缓绔嬭法澧冮浕鍟嗗皥妤�(y猫)鍚堜綔锛屾彁鍓嶉帠瀹氬劒(y艒u)绉�鐣㈡キ(y猫)鐢�
•鎵撻�犲樊鐣板寲闆囦富鍝佺墝
•绐佸嚭浼佹キ(y猫)璺ㄥ闆诲晢骞宠嚭鑸囧湅闅涘寲鐧�(f膩)灞曞墠鏅�
•寮峰寲浼佹キ(y猫)鏂囧寲鑸囧児鍊艰鍌虫挱锛屽寮锋枃鍖栬獚(r猫n)鍚屾劅
•濉戦�犺妤�(y猫)褰遍熆鍔涜垏鍝佺墝褰㈣薄锛屽寮峰閮ㄥ惛寮曞姏
•闂�(gu膩n)娉ㄥ摗宸ラ珨椹�锛屾墦閫犺壇濂界殑闆囦富鍙ｇ
4.2 浜烘墠鍩归(y菐ng)绛栫暐
•寤虹珛绯荤当(t菕ng)鍖栧煿椁�(y菐ng)楂旂郴
•瑷�(sh猫)瑷堝垎灞ゅ垎椤炵殑浜烘墠鍩归(y菐ng)璺緫鑸囩櫦(f膩)灞曢�氶亾
•妲�(g貌u)寤�"灏�(d菐o)甯埗+闋呯洰鍒�+杓礂鍒�"涓変綅涓�楂斿煿椁�(y菐ng)妯″紡
•寤虹珛鍏�(n猫i)閮ㄥ煿瑷�(x霉n)瀛�(xu茅)闄紝闁嬬櫦(f膩)閲濆皪鎬ц绋嬮珨绯�
•鎺ㄨ"闈掑勾鑻辨墠瑷堝妰"锛屽姞閫熼珮娼涘姏浜烘墠鍩归(y菐ng)
•寮峰寲瀵︽埌(zh脿n)鑳藉姏鍩归(y菐ng)
•閫氶亷璺ㄥ闆诲晢闋呯洰瀵︽埌(zh脿n)鎻愬崌浜烘墠鑳藉姏
•寤虹珛鍓�(chu脿ng)鏂板椹楀锛屾彁渚涙柊鎶�琛�(sh霉)鎳�(y墨ng)鐢ㄥ钩鑷�
•鎺ㄨ"闆欓�氶亾"鐧�(f膩)灞曟鍒�锛屾彁渚涘皥妤�(y猫)鑸囩鐞嗗苟琛岀櫦(f膩)灞曡矾寰�
•寤虹珛鐭ヨ瓨鍏变韩骞宠嚭锛屼績閫茬稉(j墨ng)椹楀偝鎵胯垏鑳藉姏鎻愬崌
•闂�(gu膩n)娉ㄤ汉鎵嶅叏闈㈢櫦(f膩)灞�
•鎻愪緵璺ㄩ儴闁�銆佽法闋�(l菒ng)鍩熻吉宕楁鏈冿紝鍩归(y菐ng)寰�(f霉)鍚堝瀷浜烘墠
•鍔犲挤杌熸妧鑳藉煿瑷�(x霉n)锛屾彁鍗囨簼閫氬崝(xi茅)浣滆垏鍟忛瑙ｆ焙鑳藉姏
•闂�(gu膩n)娉ㄨ伔妤�(y猫)鍋ュ悍鑸囧伐浣滅敓娲诲钩琛�锛屾彁鍗囧摗宸ュ垢绂忔劅
•寤虹珛浜烘墠鐧�(f膩)灞曟敮鎸侀珨绯伙紝鎻愪緵鍊嬫�у寲鐧�(f膩)灞曟寚灏�(d菐o)
4.3 浜烘墠淇濈暀绛栫暐
•瑷�(sh猫)瑷堝樊鐣板寲婵�鍕垫鍒�
•妲�(g貌u)寤哄叿鏈夊競鍫寸鐖姏鐨勮柂閰珨绯�锛岀⒑淇濆閮ㄧ鐖姏
•瀵︽柦鑲℃瑠(qu谩n)婵�鍕佃▓鍔�锛岀秮瀹氫汉鎵嶈垏浼佹キ(y猫)闀锋湡鐧�(f膩)灞�
•寤虹珛澶氬厓鍖栨縺鍕甸珨绯�锛屽吋椤х墿璩�(zh矛)鑸囩簿绁炴縺鍕�
•瑷�(sh猫)瑷堝�嬫�у寲婵�鍕垫柟妗�锛屾豢瓒充笉鍚屼汉鎵嶉渶姹�
•鐕熼�犲壍(chu脿ng)鏂版枃鍖栨皼鍦�
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