鍦嬮殯鐕熼姺浜哄摗鎳夎┎鍏峰倷鐨勭礌璩�(zh矛)鍜屾妧鑳�
鐧�(f膩)甯冩檪闁擄細2025-02-25
闅ㄨ憲鍏ㄧ悆鍖栭�茬▼鐨勫姞閫�锛屽湅闅涘競鍫村凡缍�(j墨ng)鎴愮偤瑷卞浼佹キ(y猫)鎷撳睍妤�(y猫)鍕欍�佺嵅鍙栧闀锋鏈冪殑闂�(gu膩n)閸甸牁(l菒ng)鍩�銆傚湅闅涚嚐閵蜂汉鍝★紙International Marketers锛変笉鍍呴渶瑕佸叿鍌欏偝绲�(t菕ng)鐕熼姺闋�(l菒ng)鍩熺殑灏堟キ(y猫)鐭ヨ瓨鍜屾妧鑳�锛岄倓闇�瑕佸叿鍌欒法鏂囧寲閬╂噳鑳藉姏銆佸叏鐞冭閲庝互鍙婃繁鍏ヤ簡瑙ｅ湅闅涘競鍫寸殑鑳藉姏銆備互涓嬫槸鍦嬮殯鐕熼姺浜哄摗鎳夎┎鍏峰倷鐨勪富瑕佺礌璩�(zh矛)鍜屾妧鑳斤細
1. 璺ㄦ枃鍖栨簼閫氳垏閬╂噳鑳藉姏
• 绱犺唱(zh矛)瑕佹眰锛氬湅闅涚嚐閵蜂汉鍝￠渶瑕佺悊瑙ｄ笉鍚屾枃鍖栫殑娑堣不鑰呰鐐�銆佽臣璨风繏鎱�銆佹簼閫氭柟寮忕瓑锛屽苟鑳藉鑸囦締鑷笉鍚屾枃鍖栬儗鏅殑浜虹兢閫茶鏈夋晥婧濋��銆�
• 鍏烽珨鎶�鑳斤細
o 灏嶅妯ｆ枃鍖栫殑鏁忔劅鎬э紝鑳界悊瑙ｅ苟灏婇噸涓嶅悓鍦嬪鍜屽湴鍗�(q奴)鐨勬枃鍖栧樊鐣�銆�
o 鑳藉鏈夋晥瑾�(di脿o)鏁寸嚐閵风瓥鐣�锛岀⒑淇濆収(n猫i)瀹�銆佽獮瑷�鍜屽偝鎾笭閬撶鍚堢暥?sh霉)鍖氬箷顕挔璋曨崕?/span>
o 鐔熺反鎺屾彙鑷冲皯涓�闁�澶栬獮锛岃兘鍦ㄥ瑾炶█鐠�(hu谩n)澧冧腑闈堟椿婧濋��銆�
鐐轰粈涔堥噸瑕侊細鏂囧寲宸暟鏄法鍦嬬嚐閵蜂腑鐨勪竴澶ф寫鎴�(zh脿n)銆傝法鏂囧寲婧濋�氳兘鍔涜兘澶犲公鍔╃嚐閵蜂汉鍝℃笡灏戣瑙�锛屾彁楂樺競鍫存徊閫忕巼銆�
2. 鍏ㄧ悆甯傚牬鍒嗘瀽鑸囨埌(zh脿n)鐣ヨ(gu墨)鍔冭兘鍔�
• 绱犺唱(zh矛)瑕佹眰锛氬湅闅涚嚐閵蜂汉鍝″繀闋堟湁鑳藉姏鍒嗘瀽涓嶅悓鍦嬪鍜屽湴鍗�(q奴)鐨勫競鍫村嫊鎱�(t脿i)锛岃⿻浼板競鍫存經鍔涳紝骞跺埗瀹氶仼鍚堢殑鐕熼姺绛栫暐銆�
• 鍏烽珨鎶�鑳斤細
o 鐔熸倝鍦嬮殯甯傚牬鐨勫垎鏋愬伐鍏疯垏鏂规硶锛岃兘澶犳湁鏁堥�茶甯傚牬瑾�(di脿o)鐮�銆佺鐖垎鏋�銆�SWOT鍒嗘瀽绛�銆�
o 绮鹃�氫笉鍚屽湅瀹剁殑缍�(j墨ng)婵�銆佹斂娌汇�佹硶寰嬬挵(hu谩n)澧�锛岃兘澶犲湪涓嶅悓鐨勫競鍫寸挵(hu谩n)澧冧笅闈堟椿瑾�(di脿o)鏁存埌(zh脿n)鐣�銆�
o 鍒跺畾鍏ㄧ悆鍖栨垨鏈湴鍖栫殑甯傚牬鎴�(zh脿n)鐣�锛屽钩琛″叏鐞冨搧鐗岀殑涓�鑷存�ц垏鏈湴鍖栭渶姹�銆�
鐐轰粈涔堥噸瑕侊細姝ｇ⒑鐨勫競鍫村垎鏋愯垏鎴�(zh脿n)鐣ヨ(gu墨)鍔冩槸鎴愬姛閫插叆骞舵嫇灞曞湅闅涘競鍫寸殑鍩虹(ch菙)锛屽公鍔╁叕鍙搁伩鍏嶇劇鏁堟姇璩囧拰閫插叆涓嶉仼鍚堢殑甯傚牬銆�
3. 鏁�(sh霉)瀛楃嚐閵疯垏闆诲瓙鍟嗗嫏鎶�鑳�
• 绱犺唱(zh矛)瑕佹眰锛氬湪鏁�(sh霉)瀛楀寲鏅備唬锛屽湅闅涚嚐閵蜂汉鍝￠渶瑕佺啛绶存帉鎻″悇绋暩(sh霉)瀛楃嚐閵峰伐鍏峰拰绛栫暐锛屽挨鍏舵槸鍦ㄥ叏鐞冭寖鍦嶅収(n猫i)閫茶璺ㄥ闆诲晢鍜岀恫(w菐ng)绲＄嚐閵锋檪銆�
• 鍏烽珨鎶�鑳斤細
o 绮鹃��SEO锛堟悳绱㈠紩鎿庡劒(y艒u)鍖栵級銆�PPC锛堟寜榛炴搳浠樿不寤ｅ憡锛�銆佺ぞ浜ゅ獟楂旂嚐閵风瓑鏁�(sh霉)瀛楁笭閬�銆�
o 浜嗚В璺ㄥ闆诲晢骞宠嚭锛堝Amazon, eBay, AliExpress绛夛級鐨勯亱鐕熸ā寮忓拰鍎�(y艒u)鍖栨柟娉�銆�
o 鑳藉鍒嗘瀽鍜岃⿻浼板悇椤炴暩(sh霉)鎿�(j霉)锛屽埄鐢�Google Analytics绛夊伐鍏峰劒(y艒u)鍖栧湪绶氱嚐閵锋晥鏋�銆�
鐐轰粈涔堥噸瑕侊細鏁�(sh霉)瀛楃嚐閵疯兘澶犺法瓒婂湴鐞嗗拰鏂囧寲闅滅锛岀簿婧栧湴瑙稿強鍏ㄧ悆娑堣不鑰�锛屽苟涓旂偤鍦嬮殯鍝佺墝鎻愪緵瀵︽檪鍙嶉锛屼究浜庣瓥鐣ヨ(di脿o)鏁�銆�
4. 鍏ㄧ悆鍝佺墝绠＄悊鑳藉姏
• 绱犺唱(zh矛)瑕佹眰锛氬湅闅涚嚐閵蜂汉鍝￠渶瑕佺鐞嗗叏鐞冨搧鐗屽舰璞�锛岀⒑淇濆搧鐗屽湪鍏ㄧ悆鑼冨湇鍏�(n猫i)鐨勪竴鑷存��锛屽悓鏅傞仼鎳夋湰鍦板競鍫寸殑鐛ㄧ壒闇�姹�銆�
• 鍏烽珨鎶�鑳斤細
o 鍦ㄥ叏鐞冭寖鍦嶅収(n猫i)瑷▓涓�鑷寸殑鍝佺墝瀹氫綅锛屽苟鏍规摎(j霉)涓嶅悓甯傚牬瑾�(di脿o)鏁村偝鎾瓥鐣�銆�
o 绠＄悊鍏ㄧ悆鍝佺墝鐨勭嚐閵锋椿鍕�锛岀⒑淇濆搧鐗屽舰璞″湪涓嶅悓鍦嬪鍜屽湴鍗�(q奴)淇濇寔涓�鑷淬��
o 浜嗚В鍝佺墝寤鸿ō銆佸搧鐗屽児鍊煎拰鍝佺墝蹇犺獱搴︾殑鍏ㄧ悆?q奴)宓篳锛岃兘澶犺法瓒婃枃鍖栫晫闄愬閫犲搧鐗屽舰璞�銆�
鐐轰粈涔堥噸瑕侊細鍝佺墝涓�鑷存�ц垏鏈湴鍖栫殑骞宠 鏄湅闅涘競鍫存垚鍔熺殑闂�(gu膩n)閸碉紝鑳藉纰轰繚鍝佺墝鐨勮獚鐭ュ害鑸囧奖闊垮姏銆�
5. 甯傚牬閫插叆鑸囨笭閬撻枊鐧�(f膩)鑳藉姏
• 绱犺唱(zh矛)瑕佹眰锛氬湅闅涚嚐閵蜂汉鍝￠渶瑕佸叿鍌欏唬娉涚殑甯傚牬閫插叆鐭ヨ瓨锛岃兘澶犻伕鎿囧悎閬╃殑鏂瑰紡锛堝鐩存帴鍑哄彛銆佸悎浣滀紮浼�銆佸悎璩囦紒妤�(y猫)绛夛級閫插叆涓嶅悓鍦嬪銆�
• 鍏烽珨鎶�鑳斤細
o 鐔熸倝鍚勭ó甯傚牬閫插叆妯″紡鐨勫埄寮�锛屽苟鑳藉鐐轰紒妤�(y猫)閬告搰鏈�浣崇殑甯傚牬閫插叆绛栫暐銆�
o 鐔熺反鎺屾彙鍦嬮殯璨�(m脿o)鏄撹(gu墨)鍓�銆侀棞(gu膩n)绋呮斂绛栥�佽部(m脿o)鏄撳澹樼瓑锛岀⒑淇濅紒妤�(y猫)鑳藉湪鍏ㄧ悆甯傚牬闋嗗埄閬嬬嚐銆�
o 鑳藉?q奴)銇典篃鈷旑焿鈶碿鏈湴鍚堜綔浼欎即鐨勬湁鏁堝悎浣滈棞(gu膩n)绯�锛岄枊鐧�(f膩)閬╁悎鐨勫垎閵锋笭閬�銆�
鐐轰粈涔堥噸瑕侊細姝ｇ⒑鐨勫競鍫撮�插叆绛栫暐鍜屾笭閬撻枊鐧�(f膩)鑳藉骞姪浼佹キ(y猫)浠ユ渶浣庣殑鎴愭湰閫插叆鍦嬮殯甯傚牬锛岀⒑淇濆競鍫存嫇灞曠殑鍙寔绾�(x霉)鎬�銆�
6. 璺ㄥ湅鍦橀殜鍗�(xi茅)浣滆垏绠＄悊鑳藉姏
• 绱犺唱(zh矛)瑕佹眰锛氬湅闅涚嚐閵蜂汉鍝￠�氬父闇�瑕佽垏璺ㄥ湅鍦橀殜鍚堜綔锛屽洜姝わ紝鑹ソ鐨勫湗闅婂崝(xi茅)浣滃拰绠＄悊鑳藉姏鑷抽棞(gu膩n)閲嶈銆�
• 鍏烽珨鎶�鑳斤細
o 鍏峰倷璺ㄥ湅鍦橀殜绠＄悊缍�(j墨ng)椹�锛岃兘澶犲崝(xi茅)瑾�(di脿o)涓嶅悓鍦板崁(q奴)鍜屾枃鍖栬儗鏅殑鍦橀殜鎴愬摗銆�
o 鑳藉楂樻晥绲勭箶鍏ㄧ悆鑼冨湇鍏�(n猫i)鐨勭嚐閵锋椿鍕�锛岀⒑淇濆湗闅婃簼閫氶爢鏆�锛岀洰妯欎竴鑷淬��
o 闈堟椿鎳夊皪璺ㄦ檪鍗�(q奴)銆佽法鏂囧寲鐨勫伐浣滅挵(hu谩n)澧冿紝鑳藉鍗�(xi茅)瑾�(di脿o)濂芥檪闁�銆佽硣婧愬拰鐩鐨勫钩琛�銆�
鐐轰粈涔堥噸瑕侊細璺ㄥ湅鍚堜綔鏄湅闅涚嚐閵锋垚鍔熺殑闂�(gu膩n)閸点�傞珮鏁堢殑鍦橀殜绠＄悊鑳藉纰轰繚鐕熼姺绛栫暐鐨勮惤鍦板拰鍩�(zh铆)琛�銆�
7. 娉曞緥鑸囧悎瑕�(gu墨)鐭ヨ瓨
• 绱犺唱(zh矛)瑕佹眰锛氫笉鍚屽湅瀹剁殑娉曞緥鑸囧悎瑕�(gu墨)瑕佹眰鏈冪洿鎺ュ奖闊跨嚐閵锋椿鍕�锛屽洜姝�锛屽湅闅涚嚐閵蜂汉鍝￠渶瑕佷簡瑙ｅ湅闅涘競鍫寸殑鐩搁棞(gu膩n)娉曞緥娉曡(gu墨)銆�
• 鍏烽珨鎶�鑳斤細
o 鐞嗚В骞堕伒瀹堝悇鍦嬮棞(gu膩n)浜庡唬鍛�銆佹秷璨昏�呬繚璀�銆佹暩(sh霉)鎿�(j霉)闅辩銆佺煡璀樼敘(ch菐n)娆�(qu谩n)绛夋柟闈㈢殑娉曞緥瑕佹眰銆�
o 闂�(gu膩n)娉ㄨ法鍦嬩紒妤�(y猫)閬嬬嚐鐨勭▍鍕欏悎瑕�(gu墨)锛岀⒑淇濈嚐閵锋椿鍕曚笉閬曞弽鐣�?sh霉)鑳ゎ煀浼�?/span>
o 浜嗚В鍦嬮殯鍙嶅鏂锋硶銆佸湅闅涜部(m脿o)鏄撳崝(xi茅)璀扮瓑鍏ㄧ悆鑼冨湇鍏�(n猫i)鐨勬硶瑕�(gu墨)璁婂寲銆�
鐐轰粈涔堥噸瑕侊細娉曞緥鍚堣(gu墨)鍟忛鍙兘灏庤嚧浼佹キ(y猫)闈㈣嚚宸ㄩ缃版鎴栧搧鐗岃伈璀藉彈鎼�銆傚悎娉曞悎瑕�(gu墨)鐨勭嚐閵疯鐐鸿兘澶犲公鍔╀紒妤�(y猫)閬垮厤娉曞緥棰ㄩ毆锛岄爢鍒╅�插叆鏂板競鍫�銆�
8. 鍓�(chu脿ng)鏂版�濈董鑸囬仼鎳夊姏
• 绱犺唱(zh矛)瑕佹眰锛氬湅闅涘競鍫寸挵(hu谩n)澧冭畩鍖栧揩閫�锛屽湅闅涚嚐閵蜂汉鍝￠渶瑕佸叿鍌欓潏娲荤殑鍓�(chu脿ng)鏂版�濈董锛屽揩閫熼仼鎳夋柊鐨勫競鍫撮渶姹傚拰鎶�琛�(sh霉)璁婂寲銆�
• 鍏烽珨鎶�鑳斤細
o 鍠勪簬鍦ㄥ璁婄殑甯傚牬鐠�(hu谩n)澧冧腑鐧�(f膩)鐝�(xi脿n)姗熸渻锛屽苟鑳借繀閫熻(di脿o)鏁寸嚐閵风瓥鐣�銆�
o 鏈夎純寮风殑鍓�(chu脿ng)鏂版�濈董锛岃兘澶犻�氶亷鏂扮敘(ch菐n)鍝�銆佹柊鏈嶅嫏鎴栨柊鐨勭嚐閵锋柟娉曞惛寮曞叏鐞冩秷璨昏��銆�
o 鑳藉蹇�熼仼鎳夋妧琛�(sh霉)璁婇潻锛堝AI銆�AR/VR銆�5G绛夛級鐨勭嚐閵锋噳鐢ㄣ��
鐐轰粈涔堥噸瑕侊細甯傚牬鐠�(hu谩n)澧冧笉鏂疯畩鍖�锛屽彧鏈夊叿鍌欏壍(chu脿ng)鏂板拰閬╂噳鑳藉姏鐨勭嚐閵蜂汉鍝℃墠鑳芥姄浣忔柊鐨勫競鍫存鏈�锛屼繚鎸佺鐖劒(y艒u)鍕���
9. 璜囧垽鑸囬姺鍞兘鍔�
• 绱犺唱(zh矛)瑕佹眰锛氬湅闅涚嚐閵蜂汉鍝′笉鍍呴渶瑕侀�茶鍝佺墝鎺ㄥ唬锛岄倓瑕佽垏鏈湴鍒嗛姺鍟�銆佸悎浣滀紮浼村拰瀹㈡埗閫茶璜囧垽锛岄仈鎴愬悎浣滃崝(xi茅)璀�銆�
• 鍏烽珨鎶�鑳斤細
o 绮鹃�氳法鍦嬭珖鍒ゆ妧宸э紝鑳藉铏曠悊寰╅洔鐨勮珖鍒ゆ儏澧�銆�
o 鎿呴暦寤虹珛鍜岀董璀疯垏鍚堜綔浼欎即銆佸鎴跺拰鍏朵粬鍒╃泭鐩搁棞(gu膩n)鑰呯殑闀锋湡闂�(gu膩n)绯�銆�
o 鑳藉鍒跺畾鏈夋晥鐨勯姺鍞瓥鐣ワ紝鎺ㄥ嫊鐢�(ch菐n)鍝佹垨鏈嶅嫏鍦ㄥ湅闅涘競鍫寸殑閵峰敭澧為暦銆�
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