蹇秷鍝佽妤�(y猫)鐨勭嵉闋渶姹傚垎鏋�
鐧�(f膩)甯冩檪闁擄細2024-12-20
蹇秷鍝侊紙FMCG锛�Fast-Moving Consumer Goods锛夎妤�(y猫)鎸囩殑鏄偅浜涢渶姹傞噺澶с�佹洿鏂�?li谩n)Q浠ｉ牷绻�銆侀姺鍞懆鏈熻純鐭殑娑堣不鍝侊紝濡傞鍝�銆侀２鏂�銆佸�嬩汉璀�(h霉)鐞嗙敘(ch菐n)鍝�銆佸搴竻娼旂敤鍝佺瓑銆傞毃钁楃稉(j墨ng)婵�(j矛)鐨勫揩閫熺櫦(f膩)灞曞拰娑堣不鑰呴渶姹傜殑涓嶆柗璁婂寲锛屽揩娑堝搧琛屾キ(y猫)闈㈣嚚钁楁縺鐑堢殑甯傚牬绔剁埈鍜屾寔绾�(x霉)鐨勭敘(ch菐n)鍝佸壍(chu脿ng)鏂板鍔�锛屽洜姝ゅ皪楂樼浜烘墠鐨勯渶姹傚挨鐐鸿揩鍒囥�備互涓嬫槸蹇秷鍝佽妤�(y猫)鍦ㄧ嵉闋牁(l菒ng)鍩熺殑闇�姹傚垎鏋愶細
1. 楂樺堡绠＄悊鑱蜂綅
蹇秷鍝佸叕鍙搁�氬父闇�瑕佸叿鍌欏叏鐞冭閲�銆佹埌(zh脿n)鐣ョ溂鍏夊拰璞愬瘜绠＄悊缍�(j墨ng)椹楃殑楂樺堡绠＄悊浜烘墠銆傞�欎簺鑱蜂綅灏嶅�欓伕浜烘湁闈炲父楂樼殑瑕佹眰锛岀嵉闋叕鍙搁渶瑕侀嚌灏嶉�欎簺宕椾綅鎻愪緵灏堟キ(y猫)鐨勭嵉鎵嶆湇鍕�(w霉)銆�
涓昏鑱蜂綅锛�
- 棣栧腑鍩�(zh铆)琛屽畼锛�CEO锛�/棣栧腑閬嬬嚐瀹橈紙COO锛夛細 璨�(f霉)璨�(z茅)浼佹キ(y猫)鏁撮珨鎴�(zh脿n)鐣ヨ(gu墨)鍔冭垏閬嬬嚐绠＄悊锛屽叿鍌欐繁鍘氱殑琛屾キ(y猫)鑳屾櫙鑸囧叏鐞冨寲绠＄悊缍�(j墨ng)椹�銆�
- 鍗�(q奴)鍩熺附缍�(j墨ng)鐞�/浜嬫キ(y猫)閮ㄧ附缍�(j墨ng)鐞嗭細 璨�(f霉)璨�(z茅)鐗瑰畾鍗�(q奴)鍩熸垨鐢�(ch菐n)鍝佺窔鐨勯亱鐕熺鐞�锛屾繁鍒荤悊瑙ｅ競鍫撮渶姹傚拰娑堣不鑰呰鐐�銆�
- 璨″嫏(w霉)绺界洠(ji膩n)锛�CFO锛�/甯傚牬绺界洠(ji膩n)锛�CMO锛夛細 灏嶄簬蹇秷鍝佸叕鍙镐締瑾�锛岃病鍕�(w霉)鍜屽競鍫寸殑楂樺堡闋�(l菒ng)灏�(d菐o)鑷抽棞(gu膩n)閲嶈锛屽挨鍏舵槸鏈夎法鍦嬪叕鍙歌儗鏅殑鍊欓伕浜�銆�
- 渚涙噳(y墨ng)閺堢附鐩�(ji膩n)/鐗╂祦绺界洠(ji膩n)锛� 鍦ㄥ揩娑堝搧琛屾キ(y猫)涓�锛屼緵鎳�(y墨ng)閺堢鐞嗚嚦闂�(gu膩n)閲嶈锛屽挨鍏舵槸鍦嬮殯鍖栦緵鎳�(y墨ng)閺堢殑鍎�(y艒u)鍖�銆�
鐛甸牠闇�姹傦細
- 蹇秷鍝佽妤�(y猫)鐨勯珮灞ょ鐞嗕汉鎵嶉�氬父鍏锋湁鍦ㄥ叏鐞冪煡鍚嶅搧鐗岋紙濡傚娼斻�佽伅(li谩n)鍚堝埄鑿�銆佸彲鍙ｅ彲妯傜瓑锛夊伐浣滈亷鐨勮儗鏅�锛岃兘澶犲付闋�(l菒ng)浼佹キ(y猫)鎳�(y墨ng)灏嶅競鍫村揩閫熻畩鍖栧拰娑堣不鑰呰定鍕���
- 鐭ヨ瓨闈㈠唬銆佽法鏂囧寲婧濋�氳兘鍔涘挤锛屽挨鍏舵槸鍦ㄥ湅闅涘寲甯傚牬涓櫦(f膩)鎻牁(l菒ng)灏�(d菐o)浣滅敤銆�
2. 閵峰敭鑸囧競鍫存帹寤ｈ伔浣�
閵峰敭鍜屽競鍫存帹寤ｆ槸蹇秷鍝佸叕鍙告垚鍔熺殑闂�(gu膩n)閸�銆傚競鍫撮渶姹傝畩鍖栧揩閫燂紝娑堣不鑰呭亸濂藉璁�锛岄�欒姹備紒妤�(y猫)鑳藉蹇�熼熆鎳�(y墨ng)骞堕噰鍙栧壍(chu脿ng)鏂扮殑鐕熼姺绛栫暐銆�
涓昏鑱蜂綅锛�
- 閵峰敭绺界洠(ji膩n)/娓犻亾绺界洠(ji膩n)锛� 璨�(f霉)璨�(z茅)鏁撮珨閵峰敭鎴�(zh脿n)鐣ヨ(gu墨)鍔冭垏娓犻亾闁嬬櫦(f膩)锛屽挨鍏舵槸鍦ㄥ湅鍏�(n猫i)澶栧競鍫寸殑娓犻亾鍎�(y艒u)鍖�銆�
- 鍝佺墝缍�(j墨ng)鐞�/鍝佺墝绺界洠(ji膩n)锛� 璨�(f霉)璨�(z茅)鍝佺墝鐨勬埌(zh脿n)鐣ヨ(gu墨)鍔冦�佸畾浣�銆佹帹寤ｈ垏甯傚牬琛ㄧ従(xi脿n)鍒嗘瀽銆�
- 鏁�(sh霉)瀛楃嚐閵风附鐩�(ji膩n)锛� 闅ㄨ憲浜掕伅(li谩n)缍�(w菐ng)鑸囩ぞ浜ゅ獟楂旂殑宕涜捣锛屾暩(sh霉)瀛楃嚐閵峰湪蹇秷鍝佽妤�(y猫)鐨勪綔鐢ㄨ秺渚嗚秺澶�锛屽挨鍏舵槸鏁�(sh霉)鎿�(j霉)鍒嗘瀽鑸囩窔涓婄窔涓嬫暣鍚堢嚐閵风殑鑳藉姏銆�
- 鍏棞(gu膩n)鑸囧偝鎾稉(j墨ng)鐞嗭細 鍦ㄥ搧鐗屽閫犲拰鍗辨鍏棞(gu膩n)涓殑瑙掕壊鏃ョ泭閲嶈銆�
鐛甸牠闇�姹傦細
- 閵峰敭鍜屽競鍫村礂浣嶉�氬父瑕佹眰鍊欓伕浜哄叿鍌欒法琛屾キ(y猫)鐨勯姺鍞稉(j墨ng)椹楋紝灏ゅ叾鏄揩閫熸秷璨诲搧銆侀浂鍞強闆诲瓙鍟嗗嫏(w霉)绛夐牁(l菒ng)鍩熺殑璞愬瘜缍�(j墨ng)椹�銆�
- 楂樼浜烘墠瑕佹眰鍏峰倷杓冨挤鐨勬埌(zh脿n)鐣ユ�濈董銆佹晱閵崇殑甯傚牬鍡呰浠ュ強寮峰ぇ鐨勮珖鍒よ兘鍔�銆�
3. 鐢�(ch菐n)鍝佺爺鐧�(f膩)鑸囧壍(chu脿ng)鏂板礂浣�
蹇秷鍝佽妤�(y猫)绔剁埈婵�鐑�锛屾柊鐢�(ch菐n)鍝佺殑鐮旂櫦(f膩)鍜屽壍(chu脿ng)鏂版槸缍寔甯傚牬闋�(l菒ng)灏�(d菐o)鍦颁綅鐨勯棞(gu膩n)閸�銆傜敘(ch菐n)鍝佺稉(j墨ng)鐞嗐�佺爺鐧�(f膩)缍�(j墨ng)鐞嗗拰鍓�(chu脿ng)鏂扮附鐩�(ji膩n)绛夎伔浣嶅湪浼佹キ(y猫)涓殑閲嶈鎬т笉鏂锋彁鍗�銆�
涓昏鑱蜂綅锛�
- 鐢�(ch菐n)鍝佺爺鐧�(f膩)绺界洠(ji膩n)锛� 璨�(f霉)璨�(z茅)鐢�(ch菐n)鍝佺窔鐨勭爺鐧�(f膩)鑸囧壍(chu脿ng)鏂�锛岀⒑淇濈敘(ch菐n)鍝佺鍚堝競鍫磋定鍕㈣垏娑堣不鑰呴渶姹�銆�
- 鍓�(chu脿ng)鏂扮稉(j墨ng)鐞�/鎴�(zh脿n)鐣ヨ(gu墨)鍔冪稉(j墨ng)鐞嗭細 璨�(f霉)璨�(z茅)浼佹キ(y猫)鐨勭敘(ch菐n)鍝佸壍(chu脿ng)鏂版埌(zh脿n)鐣ュ強鐢�(ch菐n)鍝佺祫鍚堢殑鍎�(y艒u)鍖�銆�
- 璩�(zh矛)閲忕鐞嗙稉(j墨ng)鐞�/鎶�琛�(sh霉)绺界洠(ji膩n)锛� 蹇秷鍝佸挨鍏舵槸椋熷搧鍜屾棩鐢ㄦ秷璨诲搧灏嶄簬璩�(zh矛)閲忚姹傛サ楂�锛屽洜姝よ┎鑱蜂綅灏嶄簬鐢�(ch菐n)鍝佺殑璩�(zh矛)閲忔帶鍒跺拰鎶�琛�(sh霉)闈╂柊鑷抽棞(gu膩n)閲嶈銆�
鐛甸牠闇�姹傦細
- 楂樼浜烘墠闇�瑕佸叿鍌欐繁鍘氱殑鐮旂櫦(f膩)鑳屾櫙銆佸壍(chu脿ng)鏂版�濈董浠ュ強灏嶅競鍫磋定鍕㈢殑绮炬簴(zh菙n)鎶婃彙銆�
- 鐮旂櫦(f膩)鍜屾妧琛�(sh霉)鑱蜂綅閫氬父闇�瑕佸叿鍌欏(xu茅)琛�(sh霉)鑳屾櫙鎴栧骞寸殑琛屾キ(y猫)缍�(j墨ng)椹�锛岀壒鍒ユ槸鍦ㄩ鍝佺鎶�銆佹潗鏂欑瀛�(xu茅)銆佸寲瀛�(xu茅)绛夐牁(l菒ng)鍩�銆�
4. 渚涙噳(y墨ng)閺堣垏閬嬬嚐绠＄悊宕椾綅
鍦ㄥ揩娑堝搧琛屾キ(y猫)涓�锛屼緵鎳�(y墨ng)閺堟晥鐜囧拰鎴愭湰鎺у埗鏄焙瀹氫紒妤�(y猫)绔剁埈鍔涚殑閲嶈鍥犵礌銆傚叏鐞冨寲鐨勪緵鎳�(y墨ng)閺堢鐞嗗強鏈湴鍖栭亱鐕熺瓥鐣ユ槸浼佹キ(y猫)淇濇寔甯傚牬绔剁埈鍔涚殑闂�(gu膩n)閸�銆�
涓昏鑱蜂綅锛�
- 渚涙噳(y墨ng)閺堢附鐩�(ji膩n)/閬嬬嚐绺界洠(ji膩n)锛� 璨�(f霉)璨�(z茅)鐢�(ch菐n)鍝佸緸鐢熺敘(ch菐n)鍒伴姺鍞殑鍏ㄩ張姊濈鐞�锛岀⒑?锛熺剸澶欐啱?y墨ng)甯傚牬闇�姹�銆�
- 鐗╂祦缍�(j墨ng)鐞�/閲囪臣缍�(j墨ng)鐞嗭細 绠＄悊渚涙噳(y墨ng)閺堜腑鍟嗗搧鐨勯亱杓歌垏搴瓨锛屽劒(y艒u)鍖栨垚鏈祼(ji茅)妲�(g貌u)銆�
- 鍊夊劜鑸囧垎閵风稉(j墨ng)鐞嗭細 纰轰繚鐢�(ch菐n)鍝佹祦閫氶亷绋嬩腑鐨勯珮鏁堟�у拰婧�(zh菙n)纰烘��锛岄檷浣庣墿娴佹垚鏈�銆�
鐛甸牠闇�姹傦細
- 楂樼浜烘墠閫氬父闇�瑕佸叿鍌欏叏鐞冨寲渚涙噳(y墨ng)閺堢鐞嗙殑缍�(j墨ng)椹楋紝鐗瑰垾鏄湪璺ㄥ湅鍏徃鎴栧ぇ鍨嬮浂鍞紒妤�(y猫)涓殑宸ヤ綔缍�(j墨ng)椹�銆�
- 寮峰ぇ鐨勫晱椤岃В姹鸿兘鍔涘拰璺ㄩ儴闁�鍗�(xi茅)浣滆兘鍔�锛屼互鍙婅兘澶犲湪鍕曟厠(t脿i)甯傚牬鐠�(hu谩n)澧冧腑闈堟椿瑾�(di脿o)鏁翠緵鎳�(y墨ng)閺堢瓥鐣ョ殑鑳藉姏銆�
5. 璨″嫏(w霉)鑸囨硶寰嬫敮鎸佸礂浣�
闅ㄨ憲浼佹キ(y猫)瑕�(gu墨)妯＄殑鎿村ぇ锛岃病鍕�(w霉)鍜屾硶寰嬮ⅷ(f膿ng)闅殑绠＄悊璁婂緱灏ょ偤閲嶈銆傚挨鍏舵槸鍦ㄥ湅闅涘寲鎿村嫉鐨勯亷绋嬩腑锛屽悎瑕�(gu墨)鎬у拰璨″嫏(w霉)绠＄悊鏄紒妤�(y猫)鍋ュ悍鐧�(f膩)灞曠殑淇濋殰銆�
涓昏鑱蜂綅锛�
- 璨″嫏(w霉)绺界洠(ji膩n)/璨″嫏(w霉)缍�(j墨ng)鐞嗭細 绠＄悊鍏徃璨″嫏(w霉)銆侀爯(y霉)绠椼�佹垚鏈帶鍒剁瓑鏂归潰鐨勫伐浣�銆�
- 娉曞緥椤у晱/鍚堣(gu墨)绺界洠(ji膩n)锛� 铏曠悊浼佹キ(y猫)鍦ㄦ摯灞曢亷绋嬩腑閬囧埌鐨勬硶寰嬮ⅷ(f膿ng)闅�佸悎瑕�(gu墨)鍟忛鍜屽悎鍚岀鐞�銆�
鐛甸牠闇�姹傦細
- 楂樼璨″嫏(w霉)鍜屾硶寰嬩汉鎵嶉渶瑕佸叿鍌欏湅闅涘寲缍�(j墨ng)椹�锛屽挨鍏舵槸鐔熸倝鍏ㄧ悆鍖栧競鍫翠腑鐨勫悎瑕�(gu墨)鎬у晱椤屼互鍙婅病鍕�(w霉)鍒嗘瀽鍜屾埌(zh脿n)鐣ヨ(gu墨)鍔冪殑鑳藉姏銆�
6. 鐮旂櫦(f膩)鑸囨妧琛�(sh霉)宕椾綅
闅ㄨ憲娑堣不鑰呴渶姹傜殑澶氭ǎ鍖栧拰鎶�琛�(sh霉)鐨勮繀鐚涚櫦(f膩)灞�锛屽揩娑堝搧琛屾キ(y猫)瓒婁締瓒婁緷璩存妧琛�(sh霉)鍓�(chu脿ng)鏂颁締鎻愬崌鐢熺敘(ch菐n)鏁堢巼銆佹彁楂樼敘(ch菐n)鍝佽唱(zh矛)閲忓苟闄嶄綆鎴愭湰銆�
涓昏鑱蜂綅锛�
- 宸ヨ棟宸ョ▼甯�/瑷�(sh猫)鍌欑稉(j墨ng)鐞嗭細 璨�(f霉)璨�(z茅)鐢熺敘(ch菐n)宸ヨ棟鐨勫劒(y艒u)鍖栧拰瑷�(sh猫)鍌欑鐞�锛岀⒑淇濈敓鐢�(ch菐n)娴佺▼鐨勯珮鏁堥亱琛屻��
- 鎶�琛�(sh霉)鏀寔缍�(j墨ng)鐞嗭細 璨�(f霉)璨�(z茅)鎶�琛�(sh霉)鍦�(tu谩n)闅婄殑鏀寔宸ヤ綔锛屽苟纰轰繚鐢�(ch菐n)鍝佺殑鎶�琛�(sh霉)鏀寔婊胯冻甯傚牬闇�姹傘��
鐛甸牠闇�姹傦細
- 闇�瑕佸叿鍌欐繁鍘氭妧琛�(sh霉)鑳屾櫙銆佽В姹哄闅涘晱椤岀殑鑳藉姏鍜岃法閮ㄩ杸婧濋�氬崝(xi茅)瑾�(di脿o)鑳藉姏鐨勫伐绋嬪斧鍜屾妧琛�(sh霉)灏堝銆�
蹇秷鍝佽妤�(y猫)灏嶇嵉闋湇鍕�(w霉)鐨勯渶姹備富瑕侀泦涓湪浠ヤ笅骞惧�嬫柟闈細
1. 楂樺堡绠＄悊宕椾綅锛堝CEO銆�COO绛夛級鐨勬埌(zh脿n)鐣ラ牁(l菒ng)灏�(d菐o)浜烘墠锛�
2. 閵峰敭鑸囧競鍫存帹寤ｉ牁(l菒ng)鍩熺殑璺ㄧ晫鍨嬩汉鎵�锛�
3. 鍓�(chu脿ng)鏂伴﹨(q奴)鍕曠殑鐮旂櫦(f膩)鑸囩敘(ch菐n)鍝佺鐞嗕汉鎵嶏紱
4. 鍏ㄧ悆鍖栦緵鎳�(y墨ng)閺堣垏閬嬬嚐绠＄悊灏堝锛�
5. 璨″嫏(w霉)鍜屾硶寰嬮牁(l菒ng)鍩熺殑楂樼灏堟キ(y猫)浜烘墠銆�
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