鐛甸牠寤鸿锛氬搧鐗屽緸妤�(y猫)浜哄摗鑱锋キ(y猫)閫�(j矛n)闅庤垏瑕�(gu墨)鍔冨缓璀�
鐧�(f膩)甯冩檪(sh铆)闁擄細2024-12-06
鍝佺墝寰炴キ(y猫)浜哄摗闇�瑕佸湪鑱锋キ(y猫)鐧�(f膩)灞曚腑涓嶆柗鎻愬崌缍滃悎绱犺唱(zh矛)锛岀穵璺熷競鍫�(ch菐ng)瓒ㄥ嫝(sh矛)锛屽埗瀹氱瀛�(xu茅)鐨勮伔妤�(y猫)瑕�(gu墨)鍔�銆備互涓嬫槸涓�浜涜伔妤�(y猫)閫�(j矛n)闅庤垏瑕�(gu墨)鍔冨缓璀帮細
1. 鑱锋キ(y猫)鐧�(f膩)灞曟柟鍚�
鏍规摎(j霉)鑸堣叮鍜岃兘鍔�锛屽搧鐗屽緸妤�(y猫)浜哄摗鍙伕鎿囦互涓嬬櫦(f膩)灞曟柟鍚戯細
鍝佺墝绠＄悊鏂瑰悜
- 鍝佺墝缍�(j墨ng)鐞�/绺界洠(ji膩n)锛氳矤(f霉)璨�(z茅)鍝佺墝鐨勬暣楂旀埌(zh脿n)鐣ヨ(gu墨)鍔�銆佸競鍫�(ch菐ng)瀹氫綅銆佹帹寤ｅ拰鍝佺墝璩囩敘(ch菐n)绠＄悊銆�
- 棣栧腑鍝佺墝瀹橈紙CBO锛�锛氭帹鍕�(d貌ng)鍝佺墝鏂囧寲鍜屾埌(zh脿n)鐣ョ殑鏈�楂樿矤(f霉)璨�(z茅)浜恒��
甯傚牬(ch菐ng)鑸囧偝鎾柟鍚�
- 甯傚牬(ch菐ng)鐕�(y铆ng)閵风附鐩�(ji膩n)锛氭暣鍚堝搧鐗屾埌(zh脿n)鐣ヨ垏甯傚牬(ch菐ng)鎺ㄥ唬娲诲嫊(d貌ng)锛屾敞閲嶆キ(y猫)绺�(j墨)灏�(d菐o)鍚戙��
- 鍏棞(gu膩n)/鍌虫挱绺界洠(ji膩n)锛氬皥娉ㄤ簬鍝佺墝鑱茶(y霉)绠＄悊鍜屽獟楂旈棞(gu膩n)绯诲崝(xi茅)瑾�(di脿o)銆�
鏁�(sh霉)瀛楀寲鍝佺墝鏂瑰悜
- 鏁�(sh霉)瀛楀搧鐗岀稉(j墨ng)鐞�锛氶�氶亷绀句氦濯掗珨銆佸収(n猫i)瀹圭嚐(y铆ng)閵峰拰SEO绛夋暩(sh霉)瀛楀伐鍏峰(sh铆)鐝�(xi脿n)鍝佺墝鍌虫挱銆�
- 鏁�(sh霉)鎿�(j霉)椹�(q奴)鍕�(d貌ng)鍝佺墝灏堝锛氶�氶亷澶ф暩(sh霉)鎿�(j霉)鍒嗘瀽鍎�(y艒u)鍖栧搧鐗岀瓥鐣ュ拰鐢ㄦ埗楂旈(y脿n)銆�
琛屾キ(y猫)鍨傜洿鏂瑰悜
- 娣辫�曠壒瀹氳妤�(y猫)锛堝濂緢鍝�銆佸揩娑堛�佷簰鑱�(li谩n)缍�(w菐ng)锛�锛屾垚鐐鸿┎闋�(l菒ng)鍩熺殑鍝佺墝灏堝銆�
2. 鏍稿績鑳藉姏鎻愬崌
灏堟キ(y猫)鎶�鑳�
- 鍝佺墝鎴�(zh脿n)鐣ヨ(gu墨)鍔�锛氬(xu茅)缈�(x铆)濡備綍鍒跺畾鍝佺墝瀹氫綅銆佹牳蹇冨児(ji脿)鍊煎拰宸暟鍖栫瓥鐣�銆�
- 鐢ㄦ埗鐮旂┒鑸囨礊瀵�锛氭帉鎻℃秷璨�(f猫i)鑰呰鐐哄垎鏋�銆佹暩(sh霉)鎿�(j霉)鎸栨帢鍜岀敤鎴堕珨椹�(y脿n)瑷�(sh猫)瑷�(j矛)銆�
- 鐕�(y铆ng)閵风祫鍚堢鐞�锛氱簿閫�4P锛堢敘(ch菐n)鍝�銆佸児(ji脿)鏍�銆佹笭閬�銆佷績閵凤級鐞嗚珫锛屽苟绲�(ji茅)鍚堝(sh铆)闅涙搷浣�銆�
- 璺ㄦ枃鍖栨簼閫�锛氱壒鍒ユ槸鍦ㄥ湅(gu贸)闅涘寲鍝佺墝涓�锛岀啛鎮変笉鍚屽競鍫�(ch菐ng)鐨勬枃鍖栬垏娑堣不(f猫i)鑰呯繏(x铆)鎱ｃ��
杌熸妧鑳�
- 鍓�(chu脿ng)鎰忔�濈董锛氬搧鐗屽閫犻渶瑕�?ji菐ng)?chu脿ng)鏂扮殑琛ㄩ仈(d谩)鏂瑰紡鍜屽収(n猫i)瀹圭瓥鍔冭兘鍔�銆�
- 婧濋�氳垏鍗�(xi茅)浣�锛氬湪璺ㄩ儴闁�銆佽法鑱疯兘鍦�(tu谩n)闅�(du矛)涓崝(xi茅)瑾�(di脿o)璩囨簮锛屽叡鍚屽(sh铆)鐝�(xi脿n)鍝佺墝鐩(bi膩o)銆�
- 鏁�(sh霉)鎿�(j霉)鎬濈董锛氳兘寰炴暩(sh霉)鎿�(j霉)涓彁鍙栭棞(gu膩n)閸垫礊瀵�锛屽苟鐐哄搧鐗岀瓥鐣ユ彁渚涙敮鎸�銆�
3. 瀛�(xu茅)姝疯垏瑾�(r猫n)璀�
瀛�(xu茅)姝锋彁鍗�
- MBA锛氱壒鍒ユ槸甯傚牬(ch菐ng)鐕�(y铆ng)閵枫�佸搧鐗岀鐞嗘柟鍚戠殑瑾茬▼銆�
- 鍝佺墝鑸囧偝鎾爺绌剁敓瑾茬▼锛氬湅(gu贸)鍏�(n猫i)澶栫浉闂�(gu膩n)闄㈡牎鎻愪緵鐨勫皥妤�(y猫)瑾茬▼锛屽娓呰彲銆佸寳澶ф垨鍦�(gu贸)澶栫殑闋傚皷鍟嗗(xu茅)闄�銆�
鑱锋キ(y猫)瑾�(r猫n)璀�
- CIM锛堣嫳鍦�(gu贸)鐗硅ū鐕�(y铆ng)閵峰崝(xi茅)鏈�(hu矛)锛夎獚(r猫n)璀�锛氬皥娉ㄤ簬鐕�(y铆ng)閵峰拰鍝佺墝闋�(l菒ng)鍩熴��
- 鏁�(sh霉)瀛楃嚐(y铆ng)閵风浉闂�(gu膩n)瑾�(r猫n)璀�锛氬Google Analytics銆�Meta寤ｅ憡瑾�(r猫n)璀�銆�
- 瑷�(sh猫)瑷�(j矛)宸ュ叿瑾�(r猫n)璀�锛氬Adobe Creative Suite锛岀敤浜庡搧鐗岃瑕鸿瓨(sh铆)鍒ヨō(sh猫)瑷�(j矛)銆�
4. 鑱锋キ(y猫)璺緫瑕�(gu墨)鍔�
鍒濈礆(j铆)闅庢锛�1-3骞达級
- 鐩(bi膩o)锛氱⿳绱搧鐗岄亱(y霉n)鐕�(y铆ng)鐨勫熀绀�(ch菙)鎶�鑳姐��
- 宸ヤ綔閲嶉粸(di菐n)锛氬弮鑸囧搧鐗岀瓥鍔�銆佹枃妗堟挵瀵�銆佺ぞ浜ゅ獟楂旈亱(y霉n)鐕�(y铆ng)绛夊叿楂斿煼(zh铆)琛屽伐浣�銆�
- 寤鸿锛氭繁鍏ヤ簡瑙ｆ秷璨�(f猫i)鑰呰(di脿o)鐮斻�佺(j矛ng)鍝佸垎鏋愬強娲诲嫊(d貌ng)绛栧妰娴佺▼銆�
涓礆(j铆)闅庢锛�4-8骞达級
- 鐩(bi膩o)锛氭垚鐐哄搧鐗岀稉(j墨ng)鐞嗘垨鍦�(tu谩n)闅�(du矛)璨�(f霉)璨�(z茅)浜�銆�
- 宸ヤ綔閲嶉粸(di菐n)锛氳矤(f霉)璨�(z茅)鏌愪竴鍝佺墝闋�(xi脿ng)鐩殑鏁撮珨瑕�(gu墨)鍔�锛屽崝(xi茅)瑾�(di脿o)甯傚牬(ch菐ng)銆侀姺鍞�佸叕闂�(gu膩n)绛夐儴闁�璩囨簮銆�
- 寤鸿锛氶�愭娑夎冻鍝佺墝鎴�(zh脿n)鐣ュ埗瀹�锛岄棞(gu膩n)娉ㄦ暩(sh霉)鎿�(j霉)鍒嗘瀽鑸�ROI鍎�(y艒u)鍖�銆�
楂樼礆(j铆)闅庢锛�9骞翠互涓婏級
- 鐩(bi膩o)锛氭摂(d膩n)浠诲搧鐗岀附鐩�(ji膩n)銆侀甯搧鐗屽畼鎴栧壍(chu脿ng)妤�(y猫)鑰�銆�
- 宸ヤ綔閲嶉粸(di菐n)锛氬叏闈㈡帉鎺у搧鐗屾埌(zh脿n)鐣�锛屾彁鍗囧搧鐗岃硣鐢�(ch菐n)鍜屽競鍫�(ch菐ng)绔�(j矛ng)鐖�(zh膿ng)鍔涖��
- 寤鸿锛氶棞(gu膩n)娉ㄨ妤�(y猫)瓒ㄥ嫝(sh矛)鍜屾秷璨�(f猫i)鑰呰鐐鸿畩鍖�锛屽缓绔嬪挤(qi谩ng)澶х殑鍝佺墝鏂囧寲銆�
5. 鎷撳睍瑕栭噹
瀛�(xu茅)缈�(x铆)琛屾キ(y猫)瓒ㄥ嫝(sh矛)
- 闂�(gu膩n)娉ㄦ柊鑸堟妧琛�(sh霉)锛堝AI銆�VR锛夊皪(du矛)鍝佺墝鐕�(y铆ng)閵风殑褰遍熆銆�
- 瀛�(xu茅)缈�(x铆)鎴愬姛鍝佺墝妗堜緥锛屽惛鍙栫稉(j墨ng)椹�(y脿n)锛屽壍(chu脿ng)鏂伴亱(y霉n)鐢�銆�
鍦�(gu贸)闅涜閲�
- 浜嗚В娴峰甯傚牬(ch菐ng)鐨勫搧鐗岀瓥鐣ュ強鐕�(y铆ng)閵锋ā寮�锛岀偤浼佹キ(y猫)鍦�(gu贸)闅涘寲鎻愪緵鏀寔銆�
- 鎺屾彙澶氳獮(y菙)瑷�鑳藉姏锛岄仼鎳�(y墨ng)鍏ㄧ悆鍖栧搧鐗岄渶姹�銆�
6. 寤虹珛鍊�(g猫)浜哄搧鐗�
- 绀句氦濯掗珨閬�(y霉n)鐕�(y铆ng)锛氶�氶亷LinkedIn銆佸井鍗氱瓑骞宠嚭(t谩i)鍒嗕韩灏堟キ(y猫)瑕嬭В锛屾ü绔嬪��(g猫)浜哄皥妤�(y猫)褰㈣薄銆�
- 琛屾キ(y猫)婕旇瑳鑸囧浣�锛氭挵瀵搧鐗岀鐞嗙浉闂�(gu膩n)鏂囩珷锛屽弮鑸囪妤�(y猫)宄版渻(hu矛)鎴栨矙榫�锛屾摯(ku貌)澶у奖闊垮姏銆�
7. 鍊熷姪鏁�(sh霉)瀛楀寲宸ュ叿
- 瀛�(xu茅)缈�(x铆)涓绘祦鐨勬暩(sh霉)瀛楀寲鍝佺墝绠＄悊宸ュ叿锛屽CRM銆佺嚐(y铆ng)閵疯嚜鍕�(d貌ng)鍖栧伐鍏凤紙HubSpot銆�Marketo绛夛級銆�
- 鐔熸倝鍏�(n猫i)瀹圭鐞嗗钩鑷�(t谩i)锛�CMS锛夊拰闆诲晢骞宠嚭(t谩i)锛堝Shopify銆佷簽棣仠锛夌殑鍝佺墝閬�(y霉n)浣滄ā寮�銆�
8. 缍�(w菐ng)绲�(lu貌)鑸囪硣婧�
- 鍔犲叆琛屾キ(y猫)绲勭箶锛氬鍦�(gu贸)闅涘唬鍛婂崝(xi茅)鏈�(hu矛)锛�IAA锛夈�佸搧鐗屼腑鍦�(gu贸)鑱�(li谩n)鐩�銆�
- 鍙冭垏琛屾キ(y猫)娲诲嫊(d貌ng)锛氬鎴涚磵寤ｅ憡绡�(ji茅)銆佸叏鐞冨搧鐗屽ぇ鏈�(hu矛)锛屼簡瑙ｅ搧鐗岄牁(l菒ng)鍩熺殑鏈�鏂拌定鍕�(sh矛)銆�
閫氶亷鏄庣⒑鏂瑰悜銆佺郴绲�(t菕ng)瀛�(xu茅)缈�(x铆)鍜岀⿳妤靛(sh铆)韪�锛屽搧鐗屽緸妤�(y猫)浜哄摗鑳藉鍦ㄦ縺鐑堢殑甯傚牬(ch菐ng)绔�(j矛ng)鐖�(zh膿ng)涓劔绌庤�屽嚭锛岀┅(w臎n)姝ュ(sh铆)鐝�(xi脿n)鑱锋キ(y猫)鐩(bi膩o)銆�