甯傚牬(ch菐ng)鎺ㄥ唬浜哄摗鐨勮伔妤�(y猫)閫�(j矛n)闅�
鐧�(f膩)甯冩檪(sh铆)闁擄細2024-12-05
甯傚牬(ch菐ng)鎺ㄥ唬浜哄摗鐨勮伔妤�(y猫)瑕�(gu墨)鍔冨缓璀版噳(y墨ng)浠ヤ笉鏂锋彁鍗囧皥妤�(y猫)鎶�鑳�銆佹摯(ku貌)澶ц妤�(y猫)瑾�(r猫n)鐭�銆佸寮�(qi谩ng)鑱锋キ(y猫)绔�(j矛ng)鐖�(zh膿ng)鍔涚偤鏍稿績锛屼互涓嬫槸瑭崇窗(x矛)鐨勫缓璀帮細
1. 鏄庣⒑鑱锋キ(y猫)瀹氫綅鑸囩洰妯�(bi膩o)
- 鑱锋キ(y猫)瀹氫綅锛氱⒑瀹氳嚜宸辨劅鑸堣叮鐨勫競鍫�(ch菐ng)闋�(l菒ng)鍩燂紙濡傛暩(sh霉)瀛楃嚐(y铆ng)閵�銆佸搧鐗屾帹寤ｃ�佹椿鍕�(d貌ng)绛栧妰銆佺ぞ浜ゅ獟楂旈亱(y霉n)鐕�(y铆ng)绛夛級鍜岀洰妯�(bi膩o)琛屾キ(y猫)锛堝蹇秷銆佺鎶�銆佹暀鑲茬瓑锛�锛屼互渚垮皥娉ㄧ櫦(f膩)灞�銆�
- 鐭湡鐩(bi膩o)锛氬鎻愬崌鏌愰爡(xi脿ng)鐗瑰畾鎶�鑳�銆佷富灏�(d菐o)瀹屾垚涓�鍊�(g猫)鎴愬姛鐨勬帹寤ｉ爡(xi脿ng)鐩�銆�
- 闀�(zh菐ng)鏈熺洰妯�(bi膩o)锛氫緥濡傛垚闀�(zh菐ng)鐐哄競鍫�(ch菐ng)缍�(j墨ng)鐞嗐�佸競鍫�(ch菐ng)绺界洠(ji膩n)鎴栬嚜涓诲壍(chu脿ng)妤�(y猫)锛屽缓绔嬭嚜宸辩殑鐕�(y铆ng)閵峰挩瑭㈠叕鍙�銆�
2. 澶(sh铆)鍩虹(ch菙)鎶�鑳�
鏍稿績鎶�鑳�
- 鏁�(sh霉)鎿�(j霉)鍒嗘瀽鑳藉姏锛氬(xu茅)缈�(x铆)骞舵帉鎻�Google Analytics銆�Excel銆�SQL绛夊伐鍏�锛岃兘寰炴暩(sh霉)鎿�(j霉)涓櫦(f膩)鐝�(xi脿n)鐕�(y铆ng)閵锋(j墨)鏈�(hu矛)銆�
- 鍏�(n猫i)瀹瑰壍(chu脿ng)浣滆兘鍔�锛氭彁鍗囨枃妗堝浣�銆佸壍(chu脿ng)鎰忕瓥鍔冭兘鍔涳紝瀛�(xu茅)缈�(x铆)瑕栭牷鍒朵綔銆佸湒鍍忕法杓瓑鎶�鑳姐��
- 鏁�(sh霉)瀛楀寲鐕�(y铆ng)閵锋妧鑳�锛氱啛鎮�SEO/SEM銆佺ぞ浜ゅ獟楂旂嚐(y铆ng)閵�銆侀兊浠剁嚐(y铆ng)閵峰拰鑷嫊(d貌ng)鍖栧伐鍏凤紙濡�HubSpot銆�Marketo绛夛級銆�
- 瀹㈡埗娲炲療鍔�锛氶�氶亷鐢ㄦ埗鐣儚銆佸競鍫�(ch菐ng)瑾�(di脿o)鐮�銆佹秷璨�(f猫i)鑰呰鐐哄垎鏋愶紝绮炬簴(zh菙n)瀹氫綅鐩(bi膩o)缇ら珨銆�
杌熸妧鑳�
- 婧濋�氳垏琛ㄩ仈(d谩)锛氬競鍫�(ch菐ng)鎺ㄥ唬娑夊強鑸囧鍊�(g猫)閮ㄩ杸鍜屽閮ㄦ(j墨)妲�(g貌u)鐨勬簼閫氾紝鍑鸿壊鐨勮〃閬�(d谩)鑳藉姏鑷抽棞(gu膩n)閲嶈銆�
- 闋�(xi脿ng)鐩鐞�锛氬(xu茅)鏈�(hu矛)瑕�(gu墨)鍔�銆佸煼(zh铆)琛屽拰鐩�(ji膩n)鎺у競鍫�(ch菐ng)娲诲嫊(d貌ng)锛岀⒑淇濋爡(xi脿ng)鐩寜鏅�(sh铆)銆佹寜闋�(y霉)绠楀畬鎴愩��
- 鍓�(chu脿ng)鏂版�濈董锛氬叿鍌欐晱閵崇殑甯傚牬(ch菐ng)娲炲療鍔涘拰鍓�(chu脿ng)鏂拌兘鍔�锛岃兘瑷�(sh猫)瑷�(j矛)宸暟鍖栫殑鎺ㄥ唬绛栫暐銆�
3. 澶氬厓鍖栧(sh铆)韪愮稉(j墨ng)椹�(y脿n)
- 鍏�(n猫i)閮ㄦ繁鑰�锛氬湪鍏徃鍏�(n猫i)閮ㄤ富鍕�(d貌ng)鐢宠珛(q菒ng)涓嶅悓椤炲瀷鐨勫競鍫�(ch菐ng)鎺ㄥ唬闋�(xi脿ng)鐩紙濡傛柊鍝佺櫦(f膩)甯�銆佽法閮ㄩ杸鍚堜綔娲诲嫊(d貌ng)锛�銆�
- 姗悜鎿�(ku貌)灞�锛氬槜瑭﹀湪涓嶅悓鐨勮妤�(y猫)绌嶇疮缍�(j墨ng)椹�(y脿n)锛屼簡瑙ｅ妯ｅ寲鐨勫競鍫�(ch菐ng)鐠�(hu谩n)澧冨拰瀹㈡埗闇�姹�銆�
- 鑷敱闋�(xi脿ng)鐩�锛氬埄鐢ㄥ壇妤�(y猫)鎴栬嚜鐢辫伔妤�(y猫)鐨勬(j墨)鏈�(hu矛)鍙冭垏灏忓瀷鍝佺墝鐨勬帹寤ｉ爡(xi脿ng)鐩�锛屽鍔犻爡(xi脿ng)鐩稉(j墨ng)椹�(y脿n)銆�
4. 娣卞寲琛屾キ(y猫)瑾�(r猫n)鐭�
- 闂�(gu膩n)娉ㄨ妤�(y猫)鍕�(d貌ng)鎱�(t脿i)锛氭寔绾�(x霉)闂�(gu膩n)娉ㄨ妤�(y猫)鍫�(b脿o)鍛�銆佺嚐(y铆ng)閵疯定鍕�(sh矛)銆佺(j矛ng)鐖�(zh膿ng)灏�(du矛)鎵嬪嫊(d貌ng)鎱�(t脿i)銆�
- 瀛�(xu茅)缈�(x铆)鎴愬姛妗堜緥锛氱爺绌�?j墨)?y艒u)绉�鐨勫競鍫�(ch菐ng)鎺ㄥ唬妗堜緥锛堝鐭ュ悕鍝佺墝鐨勭嚐(y铆ng)閵风瓥鐣ワ級锛屽(xu茅)缈�(x铆)鍏惰儗鍚庣殑閭忚集鍜屽煼(zh铆)琛岀窗(x矛)绡�(ji茅)銆�
- 鍙冨姞琛屾キ(y猫)娲诲嫊(d貌ng)锛氬弮鍔犵嚐(y铆ng)閵疯珫澹�銆佹矙榫嶅拰鍩硅〒(x霉n)锛屾摯(ku貌)灞曡閲庡苟寤虹珛浜鸿剤銆�
5. 鎸佺簩(x霉)瀛�(xu茅)缈�(x铆)鑸囬��(j矛n)淇�
- 瑾�(r猫n)璀夎垏瑾茬▼锛�
- 瀛�(xu茅)缈�(x铆)鐕�(y铆ng)閵风浉闂�(gu膩n)璀夋浉瑾茬▼锛屽Google Ads瑾�(r猫n)璀夈��HubSpot Inbound Marketing瑾�(r猫n)璀夌瓑銆�
- 瀹屾垚MBA鎴栧競鍫�(ch菐ng)鐕�(y铆ng)閵峰皥妤�(y猫)鐨勮绋�锛岀偤楂樺堡鐧�(f膩)灞曞瀹氬熀绀�(ch菙)銆�
- 鏇哥睄鑸囪硣婧�锛�
- 闁辫畝缍�(j墨ng)鍏稿競鍫�(ch菐ng)鐕�(y铆ng)閵锋浉绫�锛屽銆婂畾浣嶃�嬨�婂奖闊垮姏銆嬨�婂闀�(zh菐ng)榛戝銆嬬瓑锛岀悊瑙ｇ悊璜栧拰瀵�(sh铆)鎿嶇殑绲�(ji茅)鍚�銆�
- 闂�(gu膩n)娉ㄦ瑠(qu谩n)濞佺嚐(y铆ng)閵峰崥瀹�銆佹挱瀹㈠拰琛屾キ(y猫)鐧界毊鏇�銆�
6. 鑱锋キ(y猫)鐧�(f膩)灞曡矾寰�
闅庢涓�锛氬叆闁�
- 鍒濈礆(j铆)瑙掕壊锛氬競鍫�(ch菐ng)鎺ㄥ唬鍔╃悊銆佸収(n猫i)瀹圭嚐(y铆ng)閵峰皥鍝°�佹椿鍕�(d貌ng)绛栧妰灏堝摗绛�锛岀⿳绱爡(xi脿ng)鐩煼(zh铆)琛岀稉(j墨ng)椹�(y脿n)銆�
- 鐩(bi膩o)锛氱啛鎮夌嚐(y铆ng)閵峰伐鍏�锛屾帉鎻�?q菒ng)?zh铆)琛屽堡闈㈢殑绱�(x矛)绡�(ji茅)锛屾彁鍗囨晥鐜囧拰琛ㄧ従(xi脿n)銆�
闅庢浜岋細灏堟キ(y猫)鍖�
- 涓礆(j铆)瑙掕壊锛氬競鍫�(ch菐ng)鎺ㄥ唬缍�(j墨ng)鐞嗐�佸搧鐗岀稉(j墨ng)鐞�锛岄枊濮嬫壙鎿�(d膩n)闋�(xi脿ng)鐩鐞�銆佸湗(tu谩n)闅�(du矛)绠＄悊鐨勮伔璨�(z茅)銆�
- 鐩(bi膩o)锛氭彁楂樻埌(zh脿n)鐣ヨ兘鍔�锛岃ō(sh猫)瑷�(j矛)骞跺(sh铆)鏂界嚐(y铆ng)閵疯▓(j矛)鍔�锛屾槑纰�KPI銆�
闅庢涓夛細楂樼礆(j铆)鐧�(f膩)灞�
- 楂樼礆(j铆)瑙掕壊锛氬競鍫�(ch菐ng)绺界洠(ji膩n)銆佺嚐(y铆ng)閵峰壇绺借锛岃矤(f霉)璨�(z茅)鐕�(y铆ng)閵锋埌(zh脿n)鐣ヨ(gu墨)鍔�銆侀爯(y霉)绠楃鐞嗐�佸搧鐗屽畾浣嶇瓑鏍稿績浜嬪嫏(w霉)銆�
- 鐩(bi膩o)锛氬付闋�(l菒ng)鍦�(tu谩n)闅�(du矛)瀹屾垚鍏徃鐩(bi膩o)锛屽苟鍦ㄨ妤�(y猫)鍏�(n猫i)寤虹珛鍊�(g猫)浜哄搧鐗�銆�
闅庢鍥涳細鍓�(chu脿ng)妤�(y猫)鎴栬綁(zhu菐n)鍨�
- 鍓�(chu脿ng)绔嬭嚜宸辩殑鐕�(y铆ng)閵峰挩瑭㈠叕鍙告垨杞�(zhu菐n)鍨嬬偤琛屾キ(y猫)灏堝銆佹紨璎涗汉銆佷綔鑰�銆�
7. 寤虹珛鍊�(g猫)浜哄搧鐗�
- 鍦ㄧ窔褰㈣薄锛氶�氶亷LinkedIn绛夊钩鑷�(t谩i)鐧�(f膩)甯冭妤�(y猫)瑕嬭В銆佹帹寤ｆ渚嬶紝灞曠ず灏堟キ(y猫)鎬�銆�
- 鍒嗕韩缍�(j墨ng)椹�(y脿n)锛氭挵瀵崥瀹�銆侀寗鍒剁嚐(y铆ng)閵风浉闂�(gu膩n)瑕栭牷鎴栬垑杈︾窔涓婂垎浜椿鍕�(d貌ng)锛屾彁鍗囪妤�(y猫)褰遍熆鍔�銆�
8. 寮�(qi谩ng)鍖栦汉鑴堣垏璩囨簮
- 鍏�(n猫i)閮ㄥ崝(xi茅)浣�锛氳垏閵峰敭銆佺敘(ch菐n)鍝�銆侀亱(y霉n)鐕�(y铆ng)鍦�(tu谩n)闅�(du矛)寤虹珛鑹ソ鐨勫悎浣滈棞(gu膩n)绯汇��
- 澶栭儴璩囨簮锛氳垏寤ｅ憡鍏徃銆佸獟楂斿钩鑷�(t谩i)鍜岃妤�(y猫)灏堝淇濇寔鑱�(li谩n)绯�锛屾嫇灞曟(j墨)鏈�(hu矛)銆�
閫氶亷浠ヤ笂瑕�(gu墨)鍔�锛屼笉鏂锋彁鍗囧皥妤�(y猫)鑳藉姏鑸囧奖闊垮姏锛屽競鍫�(ch菐ng)鎺ㄥ唬浜哄摗鑳藉寰炲煼(zh铆)琛屽堡闈㈤�愭閭佸悜鎴�(zh脿n)鐣ュ堡锛屾垚灏辫伔妤�(y猫)鐢熸动鐨勬柊楂樺害銆�